To sell more books, people need to know about you. A media page on your website is the place you can list your media exposure. If you are looking for new opportunities to connect with the media, it shows them you know how to make the news and adds to your credibility as a potential speaker, guest on a show, or as a guest blogger.
What to Include on Your Media Page
You can start with a few of these items and add to your page as you expand your coverage.
Your biography (short, medium and long versions)
Photos of you (professional)
Images of your book cover(s)
Fun facts about you
Book Reviews and Testimonials
Links or pdfs to media coverage
Downloadable document with all of your media information (your media kit)
How to get in touch with you
Links to your social channels
Links to recordings of you on air (radio, podcasts, television)
Links to guest posts on other people’s blog sites
A speaker sheet (like a product sell sheet for speakers)
Sample interview topics
Quotes from media who have interviewed you
Keep it updated as you get media coverage
Update your page as you get more coverage. Go out and make some news today.
Free Book Marketing Tip #8 – Prepare a Set of Interview Questions
Remember reading What Color Is Your Parachute, the job search bible, in the time before we had access to the internet? I have several dog-eared editions from my early 20s. This book was important. The teachings of Richard Bolles helped to launch careers for millions of faithful readers. It also showed me the value of research and being prepared.
What Does Searching For A Job And Talking Your Book Have In Common?
They both require research.
Researching Your Audience
Finding your audience and building a strong community is very much like the research involved in a successful job search. Today it is relatively easy to research a company, person, or group by “googling” them. If you are not comfortable with doing research, you have allies in the guise of research librarians. Make friends with the research librarian at your local public library or university library. Librarians are experts at organizing and finding information. They can assist you in finding what you are after and being efficient in your search.
When you have an interview lined up, your mission is to find out about your interviewer and who follows them (their audience). The more you know about them, the easier it is for you to create questions to tell a story that will be a match to their interests.
It is very likely that you will be asking for interviews when you are just starting out. Until you become a recognized expert, you will be reaching out to the media. Do it enough, and they will come looking for you as the expert in your niche.
Get Ready For Your Interviewed
Do your homework
Don’t expect that they have read your book. They may only know your name and the title of the book. When you come in like a professional, you make them look good. Be the best guest ever. You want them to want to invite you back again.
Find out about the person who is going to interview you:
What do you have in common?
Places you have lived
What are they famous for?
Have they written a book?
What To Bring With You To Your Interview
Always bring printed copies of your biography (short and long versions)
Print out your introduction (large type to make it easy to read)
Bring printed copies of your questions and answers to them
Bring your book
Bring any related products
Bring a good story to share
Remember, this is not a commercial, be interesting and engaged
Come prepared to have fun
Be prepared for the unexpected
If you don’t know the answer to something asked, deflect and get back to talking about what you want to share
Have a positive belief that you will do a fantastic job
Doing local media can lead to regional opportunities, regional to national, and national to international. You may appear on radio, television, a podcast, or in an article, always come with your own set of questions can give you the confidence to enjoy the show, because you know all the answers.
Both Peter and Deborah put their book covers on other items:
T-shirts for Adults
T-shirts for kids
This is easy to do with online or local vendors who specialize in promotional items. They need high-resolution artwork to start (your graphic designer can help you with the specifics.) You can wear your book, share your book-based art to wear as gifts or sell the items to your fans.
Deborah has a store within her website where the book cover art to wear is available. Take a look at her website for ideas to inspire you.
Wear Your Book
There are many ways to get discovered. Imagine wearing your book when you have a book signing, or at an interview. You might consider wearing your book when you record a short video and hold up a copy of your book.
Remember, marketing is a conversation. Get one started by wearing your book!
Share a “wearing your book” story in the comment area.