Daily Clean Your House Flow Archives

Discoverability is about Visibility

Turning your book into wearable art is a way to get noticed. You are promoting your book in a lighthearted way and starting a conversation with people who are curious.

Two of my clients are shown wearing their books:

Peter Engler Wearing his New and Improved T-Shirt

Peter Engler, author, showing off his book, New and Improved.

Daily Clean Your House Flow for the Classroom book

Wear It, Share It, Give It Away

Both Peter and Deborah put their book covers on other items:

Mugs

Posters

Tote Bags

T-shirts for Adults

T-shirts for kids

This is easy to do with online or local vendors who specialize in promotional items. They need high-resolution artwork to start (your graphic designer can help you with the specifics.) You can wear your book, share your book-based art to wear as gifts or sell the items to your fans.

Deborah has a store within her website where the book cover art to wear is available. Take a look at her website for ideas to inspire you.

Wear Your Book

There are many ways to get discovered. Imagine wearing your book when you have a book signing, or at an interview. You might consider wearing your book when you record a short video and hold up a copy of your book.

Remember, marketing is a conversation. Get one started by wearing your book!

Share a “wearing your book” story in the comment area.

Free Book Marketing Tip #4: Always carry copies of your book with you

You never know who you are going to meet when you are waiting in line at the grocery store, in an airport lounge, at the gym, at a conference, your kid’s soccer game, at the movies…places where you find potential readers are who would enjoy your book, so don’t disappoint them. My client, Deborah Myers, carries copies of her new Daily Clean Your House Flow books with her. She met a hospital administrator at a social event and they are now in discussions with about how to bring her work into the hospital.

Think Like a Publisher

As an independent publisher, you are your chief marketeer, (a specialist in promoting or selling a product or service (http://www.merriam-webster.com/dictionary/marketeer). Think like a big publishing house. Be prepared at all times to share your book with your fans and potential fans.

Be Ready to Sell

There is no excuse for not being able to sell your books anywhere. You can get a free credit card reader from square.com, PayPal, Intuit, or use a service like Stripe, all of which work on a smart phone, tablet or computer.

Don’t forget the sales tax

If you are engaging in physical commerce, be sure to collect sales tax. If you aren’t sure about this step, talk to your tax preparer, or read up on the process here. Remember, you are now a business and it is important to follow the rules of taxation. For more tax tips for small businesses, especially creatives, check out taxpertise.com — this site is amazing in its depth as well as being well written with a touch of humor. Bonnie Lee is an Enrolled Agent and author, so she knows her stuff.

Don’t be shy

You spent a lot of time getting your book published. Now is not the time to allow shyness get in your way. If you are always prepared to sharing your book, you are always prepared to sell your book.

If you are shy, you can hire me to help spread the good word, because “marketing is a conversation.”

Check back soon for more free book marketing tips for independent publishers from Judy Baker and if you have a great book marketing tip, share it with me.

Free Book Marketing Tip #6 – Wear Your Book