Free Book Marketing Tip #6 – Wear Your Book
Discoverability is about Visibility
Turning your book into wearable art is a way to get noticed. You are promoting your book in a lighthearted way and starting a conversation with people who are curious.
Two of my clients are shown wearing their books:
Peter Engler, author, showing off his book, New and Improved.
Deborah Myers, author of Daily Clean Your House Flow™ for the Classroom
Wear It, Share It, Give It Away
Both Peter and Deborah put their book covers on other items:
- Tote Bags
- T-shirts for Adults
- T-shirts for kids
This is easy to do with online or local vendors who specialize in promotional items. They need high-resolution artwork to start (your graphic designer can help you with the specifics.) You can wear your book, share your book-based art to wear as gifts or sell the items to your fans.
Deborah has a store within her website where the book cover art to wear is available. Take a look at her website for ideas to inspire you.
Wear Your Book
There are many ways to get discovered. Imagine wearing your book when you have a book signing, or at an interview. You might consider wearing your book when you record a short video and hold up a copy of your book.
Remember, marketing is a conversation. Get one started by wearing your book!
Share a “wearing your book” story in the comment area.