Tag Archives: book

Podcasting to Grow Your Audience of Readers and Fans

Podcasting is another way to grow your audience

Judy Baker says the power of podcasting in marketing your bookDid you know that podcasting is a powerful way to promote your book and grow your audience? Have you ever listened to a podcast? Have you ever considered creating your own podcast show? It is not as difficult as you might imagine and it can yield amazing results for your book marketing and promotion.

Watch this 2-minute 12-second video about podcasting

Transcript of the Video: Host an Author Podcast to Market Your Book

You can do an entire podcast series based on your book. True for fiction or non-fiction. Many people enjoy listening and learning. Podcasts are enjoying a resurgence in popularity and it is an uncrowded medium.

This is Judy Baker, your independent book publishing mentor, also known as a book marketing mentor, from brandvines.

I want to share a tip with you that I shared with a group of independent authors and publishers who came to an event I hosted with my cohort, Judy Reyes, at our local independent bookstore, Reader’s Books in Sonoma.

We discussed different ways you can promote yourself and your book. One of the tips I shared, create a podcast around your book. This works for both fiction and nonfiction. And there are many great examples:

Michael Port, author of Book Yourself Solid, and Steal the Show did an entire podcast (series) for his second book that built up interest prior to the book launch. He had tidbits that he was sharing before the launch of his book, and he got people excited and ready to purchase the book when it became available. And in fact, he even did some pre-sales.

There is a great resource for you to check out. It’s called the bookmarket.com, and there is an article about Promoting your Book with an Author Podcast by Patrice-Anne Rutledge. You can find it at http://www.bookmarket.com/podcasts.htm

It tells you why a podcast is a great tool for you as an indie publisher and how to set up your podcast! So, what are you waiting for?


Marketing is a conversation. Let’s Talk. 707.938.2586



8 Tips for Getting Book Reviews

8 Tips for Getting Book Reviews

Step One is to find reviewers.

Some authors don’t realize they can to go out and find people who like to review books. There are many places to locate potential reviewers, and most of them won’t cost you a penny beyond your investment of time. Here are my eight tips for getting book reviews for your amazing book.

8 Tips for Getting Book ReviewsTip #1: The Book Review Directory

I just discovered The Book Review Directory. It is a website where reviewers can sign up, and authors can list their books. Most books have a direct link to where it can you can purchase them.

Authors can buy paid ads too.

Over 125 Book Reviewer bloggers are listed here. Books are classified by genre.

All in all, it is worth exploring this site to find reviewers for your books.

Tip #2: Rave Reviews Book Club

There is a small annual membership fee, $25, for this group. It is a supportive group of authors reviewing and buying books by other authors in the group. They have an online catalog, contests, a virtual book club, spotlight authors, member of the month and other ways to get noticed and to promote your books. It may not be the prettiest website from a visual standpoint, but what it lacks in visual design it more than makes up for in the wholehearted support for participating self-publishers.


Rave Reviews Book Club started on Facebook.

Tip #3: Choosy Bookworm

Choosy Bookworm has a “Read & Review Program” that allows an author to give away an ebook in exchange for an honest review on Amazon / Goodreads. They have over 60,000 subscribers to their Daily Deals Newsletter, 7,200+ Twitter followers (@choosybookworm), and 14,700+ Choosy Bookworm Facebook Fans. They also have paid options for promoting your ebook to their readers.

Tip #4: Reader’s Favorite

Reader’s Favorite offers free book reviews which they will post on some of the top trade and social media sites. They will create an online Review Page for your book where they will post all four and five stars reviews. They do not guarantee that they will select your book, and it may take up to 3 months. They offer Paid Review services that range in price from $59 – $199.

You can participate in the Monthly Book Giveaway program by providing a free copy or your book to the contest winner.

Tip #5: Underground Book Reviews

Underground Book Reviews focuses on independently published books. They don’t charge to review and only accept the following types of books:

  • Novels and novellas of all genres
  • Adult, young adult and middle-grade fiction
  • Self-published and independently published fiction

Although they do not review them, they will still list these books on their site)

  • Non-fiction
  • Memoir
  • Children’s books
  • Short story compilations
  • Graphic Novels
  • Poetry compilations

They offer advertising opportunities on their website for a fee.

You must become a subscriber to submit a book for review. You will receive their e-zine, book reviews, interviews and articles in a weekly email.

You can become a Premium Member for 99 cents a year.

There is a directory of members which includes authors and publishing professionals.

Tip #6: The American Library Association Booklist

  • www.ala.org/booklist, The American Library Association Booklist Publications, includes an archive of over 160,000 reviews which they make available to their subscribers. An excellent resource for authors and independent publishers. You can submit books for consideration before being published. Click here for instructions to submit your book.

Tip #7: Reader’s Circle

www.readerscircle.org has over 200,000 readers. You can find or start a book club with help from this site. Authors can promote their books by paying a one-time fee of $70.

Authors can add their events to the Reader’s Circle calendar.


Tip #8: BookLife

BookLife.com is a website from Publishers Weekly dedicated to indie authors. The site provides a free and easy way to submit self-published books to Publishers Weekly for review and offers editorial content—success stories, interviews, author profiles, how-to pieces, news, and features—geared toward helping indie authors achieve their goals. Whether an author focuses on writing and editing, art and design, or marketing and distribution, BookLife has valuable resources that can help along the way.

I agree they offer lots of great resources for indie authors. When you arrive on their landing page, you will find a great big button that looks like this:

booklife free services

Bonus Tips: Online Book Clubs

WellRead Book Club

www.wellread.org/the-club/well-read-book-club/ has a TV show where they feature one book a month. Members can post comments and reviews. You can request an interview and get more information about Well Read from producer@wellread.org.

Online Book Club

onlinebookclub.org is a free site for readers where you apply to have your book reviewed.

Goodreads Groups

www.goodreads.com/group You can search for reviewers, join groups and so much more. Amazon owns Goodreads. Goodreads is the place for avid readers and reviewers. You can put out a request for reviewers. Free to join.

Here are two articles about joining online book clubs:

Should You Join an Online Book Club? Hell, Yes. By Catherine McKenzie, published in Huffington Post

Online Book Clubs: Talk That Stays on the Page  By Judy Abel in The New York Times

Get Book Reviews for Your Amazing Book

Go out there and get book reviews. Then, post a comment about your results with these resources or share recommendations for other places to find reviewers.

Free Book Marketing Tip #7 – Make an Irresistible Offer

Make an irresistible offer

Irresistible Offer – How to Sell More Books

I was talking to one of my clients today. Distressed by her failure to keep the deer out of her enticing garden, she asked me for suggestions that might be more successful than what she has tried so far. She has been losing the battle to keep deer out of her luscious garden. Despite her efforts to discourage them, deer are jumping over her fence, running across the deck, even going down stairs to get to  her garden, where they are eating all of her vegetables.

Why are the deer so persistent?

O.K. You are probably asking “What does this have to do with book marketing?” The deer keep coming to her garden because they are hungry! They want what she has in her garden and are willing to come back, again and again to get it. When you make an irresistible offer to your fans, you can have them as eager as the deer, only this time, you will have fans who are willing to stand in line, to buy your book just so they can get your book and the bonus(es).

It is a spectacularly successful strategy for building anticipation when you tell your fans about the launch day bonuses for weeks in advance of your publication day. Offer a pre-order bonus to your fans when they buy your book on a specific day. They will be hungry for your book and the bonus or bundle of extra goodies you are offering. By sweetening the deal, you can convert more shoppers into customers than you would ever be able to do without your “irresistible offer.”

Find Partners

Look for affiliate partners who are willing to offer a bonus for your book launch. It  gives them exposure to your fans, and vice a versa. The power of two is exponentially greater than the power of you alone. Ask your partners to promote your launch day to their email list and social followers. Everybody wins. You sell more books.

What you can add as a bonus

Non-fiction authors can include a pdf tip sheet, a case study, access to a video, something you have already created and are willing to share as an incentive to your audience to buy your book. Fiction authors could offer a special short story or a book club guide. Be creative.

People are funny

Do you know that there are authors who are selling their books by offering them for free or for a penny on Facebook or LinkedIn or to their email list? Yes, it is true. Brendan Burchard did it with his latest book. They only ask you to pay for shipping. It may sound like a crazy way to sell books and you may wonder if they are making any money that way. They are, because they are reaching more fans and getting known as a best-selling author.

Share your irresistible offer

Share your irresistible offer and how it helped you sell more books in the comments area below this post.



Free Book Marketing Tip #6 – Wear Your Book

Free Book Marketing Tip #6 – Wear Your Book

Free Book Marketing Tip #6 - Wear Your Book

Discoverability is about Visibility

Turning your book into wearable art is a way to get noticed. You are promoting your book in a lighthearted way and starting a conversation with people who are curious.

Two of my clients are shown wearing their books:

Peter Engler Wearing his New and Improved T-Shirt


Peter Engler, author, showing off his book, New and Improved.

Daily Clean Your House Flow for the Classroom bookDaily Clean Your House Flow Hat

Deborah Myers, author of Daily Clean Your House Flow™ for the Classroom

Wear It, Share It, Give It Away

Both Peter and Deborah put their book covers on other items:

  • Mugs
  • Posters
  • Tote Bags
  • T-shirts for Adults
  • T-shirts for kids

This is easy to do with online or local vendors who specialize in promotional items. They need high-resolution artwork to start (your graphic designer can help you with the specifics.) You can wear your book, share your book-based art to wear as gifts or sell the items to your fans.

Deborah has a store within her website where the book cover art to wear is available. Take a look at her website for ideas to inspire you.

Wear Your Book

There are many ways to get discovered. Imagine wearing your book when you have a book signing, or at an interview. You might consider wearing your book when you record a short video and hold up a copy of your book.

Remember, marketing is a conversation. Get one started by wearing your book!

Share a “wearing your book” story in the comment area.


Free Book Marketing Tip #3

Free Book Marketing Tip #3 — Make a Table Top Display featuring your book cover.

It is a fact that most authors don’t make a lot of money from selling their books. Many make real money by getting hired to speak.

If you are just getting started in promoting your book or your expertise as a speaker, I recommend you invest in a table top display. Using an image of your book cove, will help you sell more books. A table top display is portable enough for you to take with you everywhere. Use it at events where you are a speaker, and at trade shows where you are planning to sell your book. A vertical display will gain the eyes of your buyers. Make it easy for people to see it, read it and take action.

Free Book Marketing Tip #3