Free Book Marketing Tip #6 – Wear Your Book

Free Book Marketing Tip #6 – Wear Your Book


Free Book Marketing Tip #6 - Wear Your Book

Discoverability is about Visibility

Turning your book into wearable art is a way to get noticed. You are promoting your book in a lighthearted way and starting a conversation with people who are curious.

Two of my clients are shown wearing their books:

Peter Engler Wearing his New and Improved T-Shirt

Peter-holding-New-and-Improved

Peter Engler, author, showing off his book, New and Improved.

Daily Clean Your House Flow for the Classroom bookDaily Clean Your House Flow Hat

Deborah Myers, author of Daily Clean Your House Flow™ for the Classroom

Wear It, Share It, Give It Away

Both Peter and Deborah put their book covers on other items:

  • Mugs
  • Posters
  • Tote Bags
  • T-shirts for Adults
  • T-shirts for kids

This is easy to do with online or local vendors who specialize in promotional items. They need high-resolution artwork to start (your graphic designer can help you with the specifics.) You can wear your book, share your book-based art to wear as gifts or sell the items to your fans.

Deborah has a store within her website where the book cover art to wear is available. Take a look at her website for ideas to inspire you.

Wear Your Book

There are many ways to get discovered. Imagine wearing your book when you have a book signing, or at an interview. You might consider wearing your book when you record a short video and hold up a copy of your book.

Remember, marketing is a conversation. Get one started by wearing your book!

Share a “wearing your book” story in the comment area.

 

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Judy Baker

Book Marketing Expert at brandvines
Judy Baker is a book marketing expert who helps authors sell more books.
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