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Listen and Learn

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palm-sized bunny

I am a new fan of listening to books. My first audiobook experience, Educated, blew my mind. Immediate addiction. I found myself sneaking in time when I could listen to the next chapter, and then, the next. As a result of listening to this first book, I quickly followed up with Joe Biden’s Promise Me Dad. They are incredible stories. Both moved me to tears. (Links to each book appear at the end of this post.)

My first listen to Seth Godin’s This is Marketing will not be my last. He offers insights and examples of how to build deeper relationships while at the same time being honest and authentic. Marketing is about creating change, positive change, in the world. It is not about manipulation. On this, we agree.

Why I love to Listen

Listening to books is a way for me to take in information and to relax, depending on the content and setting of my audio sessions. When I am driving, listening to a good book is a pleasurable experience. When I write or am in the middle of creating a design, music, and quiet are my preferred backgrounds.

If you have not tried listening to a book, give it a listen. The leap from listening to a podcast to my investment in listening to a book surprised me. Most of the podcast episodes I devour are short. A few go into greater depth and may last up to an hour. The majority of my favorite podcasts average between 5-20 minutes per episode. If they are on the longer side of the spectrum, I will break up my sessions.

Ways to Listen: Podcasts and Books

Yes, I love podcasts. My 5 favorites on to marketing:

Listen and learn. It is a fun and fruitful way to use your ears and your head. And, if you are an author, consider turning your book into a podcast and audiobook. You never know who will be listening!.

Podcasting to Grow Your Audience of Readers and Fans

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Podcasting is another way to grow your audience

Judy Baker says the power of podcasting in marketing your bookDid you know that podcasting is a powerful way to promote your book and grow your audience? Have you ever listened to a podcast? Have you ever considered creating your own podcast show? It is not as difficult as you might imagine and it can yield amazing results for your book marketing and promotion.

Watch this 2-minute 12-second video about podcasting

Transcript of the Video: Host an Author Podcast to Market Your Book

You can do an entire podcast series based on your book. True for fiction or non-fiction. Many people enjoy listening and learning. Podcasts are enjoying a resurgence in popularity and it is an uncrowded medium.

This is Judy Baker, your independent book publishing mentor, also known as a book marketing mentor, from brandvines.

I want to share a tip with you that I shared with a group of independent authors and publishers who came to an event I hosted with my cohort, Judy Reyes, at our local independent bookstore, Reader’s Books in Sonoma.

We discussed different ways you can promote yourself and your book. One of the tips I shared, create a podcast around your book. This works for both fiction and nonfiction. And there are many great examples:

Michael Port, author of Book Yourself Solid, and Steal the Show did an entire podcast (series) for his second book that built up interest prior to the book launch. He had tidbits that he was sharing before the launch of his book, and he got people excited and ready to purchase the book when it became available. And in fact, he even did some pre-sales.

There is a great resource for you to check out. It’s called the bookmarket.com, and there is an article about Promoting your Book with an Author Podcast by Patrice-Anne Rutledge. You can find it at http://www.bookmarket.com/podcasts.htm

It tells you why a podcast is a great tool for you as an indie publisher and how to set up your podcast! So, what are you waiting for?

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