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Symptoms of Ovarian Cancer Can Save Your Life

September 29, 2016 by Judy Baker

I Didn’t Know the Symptoms of Ovarian Cancer and it nearly Killed Me

I am Judy Baker and I am a wellness warrior

Judy Baker 2014
Judy Baker 2014
Judy Baker July 2016
Judy Baker July 2016

I survived ovarian cancer and I am thriving

I was diagnosed in late December of 2013.

I had been feeling less that excellent for months. I kept telling myself it was overwork, adrenal fatigue, muscle strain from working out. I  even suspected a case of pancreatitis or a gall bladder attack. Anything seemed more likely to be the source of my discomfort. Cancer was on my radar. I was in denial.

Family History

My father had breast cancer. It had spread to other organs and his lymph nodes by the time he got the diagnosis. He underwent a radical mastectomy, which removed not only breast tissue but muscles and lymph nodes in his chest and arm.

First, let me give you a little background. My father was never ill. He retired from the U.S. Postal Service with three full years (365 days x 3) of sick leave, accumulated over 25 years of service. He was never absent from work. Not ever.

He and I walked everywhere. Usually 5-10 miles every day. I carried that habit with me when I moved to San Francisco.

He loved to read, ate pretty well. He didn’t consume alcohol, other than a very occasional beer.

He controlled a mild case of diabetes with oral medication and diet.

He was a healthy man up to the day he received his diagnosis of breast cancer. He had a hard, red lump in his chest. Back then, as it is today, it is relatively uncommon for men to get breast cancer. It was rarer still to know about this disease affecting men.

Hell No

He had symptoms for a long time before the official diagnosis. Over the next seven years, he had cancer of the prostate and colon. He got ill for the final time at 76. He had pancreatic cancer. Pancreatic cancer symptoms mimic those of diabetes. He passed away a few days before my 21st birthday, about a year from the time of diagnosis. While there have been advancements in treatment, pancreatic cancer has one of the lowest survival outcomes. He suffered during that final year. I told myself I would never go through what my father did.

Dad refused chemotherapy after each surgery. 40 years ago chemo was primitive, and the side-effects of the cure were often worse than the disease. I can understand his decision. For many years, I harbored a secret fear that I would someday receive a diagnosis of breast cancer. I anticipated suffering like my father. I wanted to deny that this could or would happen to me, but somewhere in my mind, there was a seed of doubt.

Because of what I saw happen to my father, I elected to forego having children. I was sure that if I did, I could pass on defective genes. I didn’t think that was fair.

2013: I was in Denial

I Started To Notice Something Was Off in My Body

Around November of 2013, I began to feel off. I went to lunch with a friend to celebrate her successful treatment for Hepatitis C. We had a date at a restaurant that is known for its yummy food. I ordered something I thought would be delicious. My food arrived, and I took a few bites. I was full. I chalked up how I was feeling to the effects of stress and feeling tired from not enough sleep.

My difficulty eating persisted through the Thanksgiving holiday and into December. I appeared bloated, so bloated that I could not fit into most of my clothing. I thought I was gaining weight and that I was just fat.

I noticed other symptoms. More and more frequently, I had to step out of my exercise classes and rest for a few minutes before continuing. I attributed this to being busy and working too much.

I could have auditioned for “The Walking Dead” based on the lovely gray color of my skin. I looked as awful as I was feeling.

I realized I was in serious trouble when my upper back seized up while I was in Child’s Pose during yoga class. I felt like someone had slammed into my back with a club. I couldn’t breathe. My muscles were spasming. My body was doing its best to get my attention. I continued my denial that anything major was wrong with me.

Uninsured and Out of Luck

At the time, I did not have medical insurance. I believed I could postpone getting help until after January 1, 2014, when Obama care would start.

My body couldn’t wait out the calendar. The stabbing pains in my abdomen forced me to see a doctor in mid-December.

Unfortunately for me, my primary care doctor was on vacation. I agreed to a visit with one of his associates. She was useless and infuriating. I told her my symptoms, but she did not hear me. She kept insisting that I needed to have a colonoscopy even though I didn’t have any problems with my bowels. I was clear this was not the solution for me and that this was a doctor who was of no help.

I went home, and the pains got worse than before. Despite my misgivings, I made another appointment to be seen by this medical practitioner. Again, the doctor directed me to get a colonoscopy. Why couldn’t she hear me?

I remember screaming at her. I was in agony. Her only other solution was to recommend I go to the Emergency Room. I told her I didn’t have insurance and couldn’t afford the cost of care in the ER without coverage.

Getting Worse Before I Got Better

The next few days I continued to get weaker. I hadn’t eaten in about two weeks and yet, there was this huge belly. Three days after Christmas, I gave in, and my husband drove me to the Emergency Room.

I was delirious with pain.

My husband had scheduled meetings with prospective clients for that Saturday. I told him to keep the appointments. I was sure I was having a gall bladder attack or a severe case of pancreatitis. I asked him to call a friend to come and stay with me while awaiting help in the ER.

I think I was there for about 5 hours. The head of the ER came over to me and said he had bad news. I asked what it was. He said we don’t know the type, but according to my blood work I had cancer.

He prescribed a heavy-duty narcotic for my pain and sent me home.

A Long, Sleepless Night

The drug had no effect on the pain. I spent a sleepless night wrapped in blankets on the couch. In the morning, my pain was off the charts. Back to the ER.

The doctor on call looked at me, read my chart and concluded I had a build up of fluid in my belly. He said he would do a procedure to drain it, paracentesis.

He told me later that this is usually only done when there is a radiologist present to guide the process.  The doctor nearly gave up doing this procedure on me, but, because of my extreme discomfort, he persisted.

He drained 5.5 liters of fluid from my abdomen. The fluid build up had been pressing all of my organs. It made it impossible for me to eat. Once the fluid stopped pressing on my organs, I could take a deep breath. My pain lightened.

Signing Up for Covered California Was Like a Car Wreck

Signing up for Medical Insurance was nearly as heart-stopping and painful as having 5.5 liters of excess fluid pressing on my stomach. My insurance broker got the process started, but it took me more than 3-hours to complete my application online. The deluge of people attempting to sign up swamped the woefully under capacity computer servers and ridiculously written software. I persisted. I got registered in time to start my coverage on January 1, 2014.

Happy New Year

My journey with cancer had just begun. On the first Friday of 2014, I had the last appoint of the day with my real doctor. He was running late. I suffered sitting in the waiting room with my husband for over an hour. I wanted to lie down on the floor. Sitting up was agony.

We finally went into the exam room. For the next hour, my doctor asked questions, shared ideas and took action. He called Marin Cancer Care and scheduled my first visit with a gynecological oncologist for early the following week. He also contacted the gynecological surgeon for me at UCSF for that same week.

Becoming a Wellness Warrior

I met with my new wellness team. I listened and learned what I needed to do to survive. I was clear that I was going to do everything necessary to survive.

I approached chemo with hope and good humor. I got dressed up for each visit to the hospital infusion center. My husband accompanied me to each appointment. He was my chauffeur and support.

We discovered great restaurants where we would celebrate each successful treatment with a delicious meal.

Losing my Hair

I was giving Benedryl and other anti-nausea medication before each chemo cocktail of carboplatin and taxol. I experienced few adverse reactions to the drugs. What a surprise. I have a history of drug sensitivities and allergies, yet here I was getting poison to kill cancer and I was o.k.

Of course, my oncologist said that my hair would fall out. And it did. Right on schedule. Two weeks after I started chemo. I thought that I prepared myself for this. My stylist cut my shoulder length hair very short before it began to fall out. When handfuls of hair came out when I washed my hair, it was time for the next step. My stylist shaved my head. From experience, she recommended shaving my head before it got sensitive. That day was one of the hardest for me. I like my hair. My hair is on the fine side, it is usually shiny and frames my face. I have a few silver hairs sprinkled among my dark brown hair. Losing my hair was like losing my identity.

I was not ready for a wig yet. I had lots of hats and scarves to cover my head. I gradually embraced the ease of no hair. Lucky for me I have a well-shaped head. I rocked my big earrings. I changed my style of eye makeup to mimic having eyebrows and eyelashes. I looked pretty good for someone who was so sick.

Chemo Was Relatively Easy for Me

It wasn’t at all what I had feared. It was nothing like the fantasy I had in my head. Not at all like what I pictured based on movies and television depictions of cancer treatment.

The first infusion was a full day. I brought my laptop and phone with me thinking I would be able to get some work done while I was hooked up to the drugs. I failed to take into account that I would not be able to move about at will. My laptop stayed in the bag. I slept a lot. It was like a spa day without the glamor.

I never had bouts of nausea. I had a low level of unease. Chemo attacks the cells that line your stomach which often results in major upsets. Not for me. I did have a problem after the first treatment which was easy to resolve with a homeopathic remedy called “Cleanse More.” Once I had that in my kit, I did well.

I did have fatigue. I learned to sleep whenever I could. I found that I napped well during the day. I didn’t sleep well at night even if I didn’t nap during the day t, another common side-effect.

Going to the Gym during Treatment

I continued going to my gym during treatment. In fact, I scheduled treatment to minimize missing my usual workouts. I did what I could each session. I modified my workouts as needed. Sometimes, I would have to sit part of the time on a physio ball instead of standing for an entire class. I used lighter hand weights.

I continued to attend classes because I have a strong network of friends at the gym. Among them are many other cancer survivors, including one of my instructors. She had a double mastectomy over 20 years ago. She is a beautiful, inspiring and fit woman whom I admire.

I did have some days when I was not my best, and I allowed myself to stay home. I later learned that by continuing to exercise I was helping my immune system do its best work.

January to April

The first half of my treatment was designed to reduce or eliminate any cancer cells in my peritoneum, my intestines, and colon. The chemo apparently was working as my CA 125 blood tests confirmed. I told my doctor I could feel the cancer cells being gobbled up. I pictured Ms. PacMan chomping each of those nasty cells and ridding my body of disease.

According to the Mayo Clinic: “CA 125 test measures the amount of the protein CA 125 (cancer antigen 125) in your blood. A CA 125 test may be used to monitor certain cancers during and after treatment. In some cases, a CA 125 test may be used to look for early signs of ovarian cancer in women with a very high risk of the disease.”

After three rounds of dose dense chemo (18 treatments), I went off chemo for a month before surgery to remove my ovaries, uterus, fallopian tubes, and my omentum. This procedure is known as debulking. Taking out all the parts and pieces not necessary in the abdomen.

I had peritoneal cancer, the lining of the abdominal cavity is the peritoneum. It serves to exchange fluids in the body and cannot be removed. Peritoneal cancer is one of the less common types of ovarian cancer. Here is an excellent

Here is a good article that will give you more information about types of ovarian cancers. It includes definitions, illustrations, symptoms and where to find additional resources and information.

The thought of surgery was scary. I had only two minor surgeries before this, both relatively small in comparison. I had my tonsils and wisdom teeth out at 20. At 31, I had the TMJ disk removed from the left side of my left jaw. My tonsillectomy and jaw surgery required 1 day and one night in the hospital. I was not sure what would happen with this major surgery.

Being My Own Advocate

The day of my surgery, I met with the anesthesia team. They wanted to give me an epidural. I insisted I didn’t need one. I had to argue with the residents; they head anesthesiologist and my surgeon. I prevailed.

Surgery went smoothly.

I was a bit woozy when I woke up. Fortunately, my dear friend and health care provider, Deborah Myers of Health at Your Fingertips worked with me before and after surgery to help my body prepare and then release the anesthetic.

I had zero appetite the entire time I was in the hospital. The food was nasty, and I was not hungry.

I had a little pain, which was a surprise.

I was up and walking around the first day.

I won’t go into the details of being in the hospital except to say I was anxious to get out of there. If I was going to eat anything, I wanted the food to be fresh and nutritious. The processed, canned and chemical laden food served was a big incentive for my wanting to get home.

I was released after four days and returned home.

My assignment was to walk every day for at least 30 minutes. We had unseasonably hot weather that April. I had to get up and out the door in the early morning to avoid the upper 90-100° temperatures. I had fun exploring the neighborhood on my daily walks. I stopped to take pictures when I found something beautiful. There are lots of lush flowers in my neighborhood, and the warm weather encouraged the floral display.

I wanted to dive into the pool at our house but was instructed to stay out of the water until my stitches were out. I settled for putting my toes in the cool water until I got the o.k. to resume normal activities.

I was back at the gym about two weeks post-op. That was a triumph for me.

Recovery by Inches

I expected to bounce right back after surgery. I was surprised at how long recovery would last. Even today, I have some limitations. I am getting stronger and smarter about my physical body all the time. I tire a bit more easily. I don’t like wearing shoes with closed toes because they often trigger neuropathy pain. Some shoes are completely off my list of wearables. I was a sock aficionado before treatment. These days I seek out supportive and stylish socks. Luckily, my friend Jeanette Fung is the owner of Sox de Vine, and she carries a beautiful selection of socks for all occasions and needs. Even if you don’t live in Sonoma, you can shop there. I have compression knee highs that are so cute no one would guess they are support socks.

More Chemo

I had three more rounds of chemo following surgery. This second half is where my hands and feet became victims of chemo-induced neuropathy. A smallish price in exchange for my life.

I temporarily lost some of my sense of smell and taste too. I like to think both these senses have fully recovered. It had taken nearly a year before that happened.

July 8, 2014

I celebrated my last chemo treatment by flying to San Diego to visit my family. I was wearing wigs by this time. I had several, bright pink, bright blue, a short ginger colored one, and others that friends gave to me. I got to show off many different sides of my personality with my variety of hair colors and styles.

Recovery

  • My hair started coming in September 2014
  • My eyelashes and eyebrows were a bit slower to fill in.
  • It was nearly a year before my legs felt lighter than 500 pounds each.
  • I’m still working on rebuilding my abs.
  • I am working with a trainer, Johanna Avery, in the Pilates Studio of my gym to improve my strength and flexibility (and it’s working!)
  • My hair today is just past my shoulders and looking lush and full
  • I get my blood tested every four months, and my CA 125 is low and steady
  • To monitor my breast health, I get an annual mammogram which alternates with an MRI because I am BRCA 2 positive with no sign of disease
  • I see my oncologist every four months. I will move to a six-month cycle next spring which will mark my 3rd-year post treatment.
  • I have a great support group that meets for lunch once a month. All of us are survivors, and we laugh and share with each other in a positive way.
  • I get regular acupressure treatment from Deborah Myers, Health at Your Fingertips to keep my energy in balance.
  • I practice the Daily Clean Your House Flow every day (sometimes multiple times during the day). It keeps me in touch with my body, balances my energy and emotions and boosts my immune system.
  • I do things that make me happy every day, like listening to the Happier Podcast from Gretchen Rubin.
  • I only work with clients who are enjoyable.
  • I don’t hang out with toxic people.
  • I watch silly comedies.
  • I volunteer in my community
  • I laugh a lot.
  • I smile a lot.
  • I sing every day.
  • I tell people I love that I love them.
  • I appreciate being alive.
  • I learned to ask for help.
  • I am more patient with myself.
  • I let go of the bad and focus on the good in my life.
  • I am filled with gratitude for the good people who are in my life and I tell and show my appreciation.
  • I continue to be a wellness warrior.
  • I ask questions.

My Wish for You

I hope you never have to know a day of pain. If you do, get the support you need to regain your good health.

Good health is worth more than gold. Enjoy your life, your friends and family.

Don’t ignore symptoms. The sooner you become a wellness warrior, the better.

Let me know if you have a story to share about your journey by leaving a comment below and share this story with the people you care about.

Filed Under: blog, Wellness Tagged With: Judy Baker, Ovarian Cancer, Wellness, wellness warrior

Podcasting to Grow Your Audience of Readers and Fans

August 24, 2016 by Judy Baker

Podcasting is another way to grow your audience

Judy Baker says the power of podcasting in marketing your bookDid you know that podcasting is a powerful way to promote your book and grow your audience? Have you ever listened to a podcast? Have you ever considered creating your own podcast show? It is not as difficult as you might imagine and it can yield amazing results for your book marketing and promotion.

Watch this 2-minute 12-second video about podcasting

Transcript of the Video: Host an Author Podcast to Market Your Book

You can do an entire podcast series based on your book. True for fiction or non-fiction. Many people enjoy listening and learning. Podcasts are enjoying a resurgence in popularity and it is an uncrowded medium.

This is Judy Baker, your independent book publishing mentor, also known as a book marketing mentor, from brandvines.

I want to share a tip with you that I shared with a group of independent authors and publishers who came to an event I hosted with my cohort, Judy Reyes, at our local independent bookstore, Reader’s Books in Sonoma.

We discussed different ways you can promote yourself and your book. One of the tips I shared, create a podcast around your book. This works for both fiction and nonfiction. And there are many great examples:

Michael Port, author of Book Yourself Solid, and Steal the Show did an entire podcast (series) for his second book that built up interest prior to the book launch. He had tidbits that he was sharing before the launch of his book, and he got people excited and ready to purchase the book when it became available. And in fact, he even did some pre-sales.

There is a great resource for you to check out. It’s called the bookmarket.com, and there is an article about Promoting your Book with an Author Podcast by Patrice-Anne Rutledge. You can find it at http://www.bookmarket.com/podcasts.htm

It tells you why a podcast is a great tool for you as an indie publisher and how to set up your podcast! So, what are you waiting for?

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Marketing is a conversation. Let’s Talk. 707.938.2586

 

 

Filed Under: book marketing tips Tagged With: author, book, book marketing, book marketing expert, book marketing metnor, Judy Baker, podcast, podcasting

Whip Up Excitement for Your Amazing New Book

January 6, 2016 by Judy Baker

 Whip Up Excitement for Your Amazing New Book

Whip Up Excitement for Your Amazing New Book

You’ve done the hard work of writing your amazing book and are on the way to having it published. In anticipation of your publication date, you will want to plan a book launch party. Here are some of the reasons why:

  • It’s a celebration
  • It’s an opportunity to get publicity for your book
  • You can partner with a non-profit and raise money on their behalf (and get in front of their audience)
  • Get people talking about your book
  • A way to have fun
  • It’s a photo op (you can get lots of people holding up your book)
  • An excellent way to thank people who helped you get your book published
  • You can sell books!

Plan a Book Launch Party

The Keys To A Successful Book Launch Party

  • Plan ahead (3-6 months before your book is ready)
  • Pick a team to help you
  • Pick a theme
  • Decorations
  • Reserve a venue
  • Create a budget for your party
  • Plan for refreshments
  • Get the word out (calls, email, snail mail, social media)
  • Invite local media to attend
  • Designate someone on your team or hire someone to take photos and video at the event
  • Order plenty of books so you have them available for the big day
  • Plan to sign books (bring pens)
  • Be prepared to sell your book
  • Have fun

Make Your Launch Special

Get creative and find ways to tie your party theme to your book. This works for fiction and non-fiction. One of my friends, Patricia V. Davis, had a spectacular book launch party that featured live music, delicious chocolates and sparkling wine, a contest for the best diva costume and selected readings and stories from and about her book, The Diva Doctrine, 16 Universal Principles every Woman Needs to Know.

Celebrate, have fun and raise awareness about your book. Give a great party and people will enjoy themselves and talk about it to their friends. They will share photos on Facebook and spread the word about your book.

A party is also a way to acknowledge yourself and your team for all the work you’ve put into publishing an amazing book.

Watch and share this 2 minute video about the positive impact you can make with a book launch party.

Have a story to share about your book launch? Include it in the comments section below.

Filed Under: book marketing tips Tagged With: book launch, book launch party, brandvines, Judy Baker, publication, publicity

Take action every day to gain traction

October 12, 2015 by Judy Baker

 

Take Action Every Day to Gain TractionTake Action Every Day to Gain Traction

A Wake-up Call to Action

Once upon a time, there was a 37-year old woman who had a wake up call when her mother had a heart attack. For the past three-years she had not taken care of herself. She walked about 5 to 10 miles every day when she lived in San Francisco. After she moved to Sonoma, she learned to her disappointment that much of the town was not a walking friendly place. She couldn’t walk everywhere as she had in the city. So her fitness suffered.

She made up her mind to get in shape. Her work schedule and commute meant that she was away from home about 12-hours every day. So she came up with a strategy to do something small every day. She started by buying one piece of equipment, a stair stepping machine. She began her road back to fitness with a commitment of five minutes the first day. She added one minute every day until she reached one-hour on the stair-stepper.

In time she added other exercises and increased her fitness level. She continues to exercise intelligently, making adjustments as need. Her results are easy to see.

Flash Forward 25 years

The woman in the story is me.  I am now 61 years old. Since I began working out at 37 (after 3-years of being a coach potato after I moved from San Francisco to Sonoma), I have rarely missed a day of doing some form of exercise. In fact, I exercised regularly during the year I had cancer and even when I was undergoing chemotherapy. Because of my commitment to myself, my body is strong. I made some adjustments to my workout during my chemotherapy.  Sticking with my fitness routine helped me get through those hard days. I am not a gym-rat. I pay attention to how I feel and I take time off when my body lets me know I need to rest.

For me, maintaining a regular schedule is important in everything I do.  I do take time off when I need it. In fact, I have been working with physical therapist to help me regain my core strength. I find that when I take the time to honor myself by doing some form of exercise each day, it pays off big dividends.

Taking action every day to gain traction really does work. Practicing this method of taking small actions every day is easy to apply to almost any project.  I am guessing none of you wrote your book in a single day. I’m also guessing that none of you learned everything you know in a single day.

Start by making a plan

If you like working on computers there are many ways you can create a plan of action. You might put all your ideas on a spreadsheet. Another way to get your ideas on paper if you will is to use a mind map. A yellow pad and a pencil will also do the trick it doesn’t really matter how you get the information in one place you can see it. What matters is that you create a plan. Having a plan means you can identify what you want to have happen and you can measure whether or not you have succeeded in reaching your goal.

You can doing anything for 10-minutes

I’m a strong advocate of getting unstuck by using a timer. In fact I used my timer this morning to help me with a project. I set the timer for 10-minutes and when the timer goes off I’m done. The important thing about this: for that 10-minutes I focus on the task at hand and I don’t allow any interruptions or distractions. I’ve used the 10-minute method successfully for writing projects, filing, packing and unpacking, and yes, even for exercising when I’m not in the mood to do it. Try the 10-minute method for marketing.

10 Things You Can Do in 10-minutes

1. Google yourself

2. Outline a blog post

3. Make a phone call

4. Create a mind map

5. Post to Facebook

6. Find an image for your post

7. Record a short video

8. Start a spreadsheet for your blog posts

9. Look up your favorite author and visit their website

10. Put 10-minute marketing appointments into your schedule

This method gives you a win every day. Try this for 30 days and see what changes. Share your stories by posting a comment.

Filed Under: book marketing tips Tagged With: 10-minutes, Action, brandvines, chemotherapy, Judy Baker, marketing, marketing plan, Sonoma, Take Action, Traction, Wake-up Call, walking

Free Book Marketing Tip #4: Always Have Your Book with You

August 26, 2015 by Judy Baker

Free book Marketing Tip #4

Free Book Marketing Tip #4: Always carry copies of your book with you

Daily Clean Your House Flow for the Classroom book
You never know who you are going to meet when you are waiting in line at the grocery store, in an airport lounge, at the gym, at a conference, your kid’s soccer game, at the movies…places where you find potential readers are who would enjoy your book, so don’t disappoint them. My client, Deborah Myers, carries copies of her new Daily Clean Your House Flow books with her. She met  a hospital administrator at a social event and they are now in discussions with about how to bring her work into the hospital.

Think Like a Publisher

As an independent publisher, you are your chief marketeer, (a specialist in promoting or selling a product or service (http://www.merriam-webster.com/dictionary/marketeer). Think like a big publishing house. Be prepared at all times to share your book with your fans and potential fans.

Be Ready to Sell

There is no excuse for not being able to sell your books anywhere. You can get a free credit card reader from square.com, PayPal, Intuit, or use a service like Stripe, all of which work on a smart phone, tablet or computer.

Don’t forget the sales tax

If you are engaging in physical commerce, be sure to collect sales tax. If you aren’t sure about this step, talk to your tax preparer, or read up on the process here. Remember, you are now a business and it is important to follow the rules of taxation. For more tax tips for small businesses, especially creatives, check out taxpertise.com — this site is amazing in its depth as well as being well written with a touch of humor. Bonnie Lee is an Enrolled Agent and author, so she knows her stuff.

Don’t be shy

You spent a lot of time getting your book published. Now is not the time to allow shyness get in your way. If you are always prepared to sharing your book, you are always prepared to sell your book.

If you are shy, you can hire me to help spread the good word, because “marketing is a conversation.”

Check back soon for more free book marketing tips for independent publishers from Judy Baker and if you have a great book marketing tip, share it with me.

Filed Under: book marketing tips Tagged With: book marketing, books, brandvines, Daily Clean Your House Flow, Deborah Myers, independent publishers, Judy Baker, marketing is a conversation

Free Book Marketing Tip – Using Facebook Pages

August 22, 2015 by Judy Baker

Free Book Marketing Tip - Facebook Pages

Facebook Pages are Free

It doesn’t cost you anything but your time and creativity to add a Facebook Page to your marketing mix. Advertising fees are surprisingly low and you have complete control over how much, how often and what goes into your targeted ads.

Make a Facebook Page for Each of Your Books

I went to a workshop put on by Facebook. I learned some great ways to reach your desired audience by using Facebook Pages. Facebook Pages are different from a personal profile in several ways:

  • Pages give you the ability to select your audience using demographics (location, age, gender)
  • You can advertise from a page
  • It is all about your book
  • You can link a group of pages together if you have separate but related content

The Power of Visibility

The more places you feature your book, the more likely your book will be discovered. One of the best benefits of using a channel like Facebook is the sheer volume of people who are on it every day. You can share posts, photos, video, audio, links to your blog, links to other social channels too.

Try it and See

Get started now, whether you are already published or if you are in the pre-publication phase of your book. Facebook Pages can help you connect with your ideal audience and get them talking about your book. You can see an example of a Facebook Page for a book here. We have used photos, video and outbound links to help educate our audience.

Setting Up Your Facebook Page

There are articles and support for setting up your page and using it on Facebook. Take a look at this page to get started.

Need help?

Not sure what or how to do it yourself? Don’t miss out on this opportunity to reach your ideal audience. Call on me, Judy Baker, your book marketing expert. I can build an attractive Facebook Page for your book and show you how to use this platform to sell more books.

Filed Under: book marketing tips, social media Tagged With: book marketing, book marketing expert, Facebook, Facebook Page, Judy Baker, social channels, social media, YouTube

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