Tag Archives: social media

Free Book Marketing Tip – Using Facebook Pages

Free Book Marketing Tip - Facebook Pages

Facebook Pages are Free

It doesn’t cost you anything but your time and creativity to add a Facebook Page to your marketing mix. Advertising fees are surprisingly low and you have complete control over how much, how often and what goes into your targeted ads.

Make a Facebook Page for Each of Your Books

I went to a workshop put on by Facebook. I learned some great ways to reach your desired audience by using Facebook Pages. Facebook Pages are different from a personal profile in several ways:

  • Pages give you the ability to select your audience using demographics (location, age, gender)
  • You can advertise from a page
  • It is all about your book
  • You can link a group of pages together if you have separate but related content

The Power of Visibility

The more places you feature your book, the more likely your book will be discovered. One of the best benefits of using a channel like Facebook is the sheer volume of people who are on it every day. You can share posts, photos, video, audio, links to your blog, links to other social channels too.

Try it and See

Get started now, whether you are already published or if you are in the pre-publication phase of your book. Facebook Pages can help you connect with your ideal audience and get them talking about your book. You can see an example of a Facebook Page for a book here. We have used photos, video and outbound links to help educate our audience.

Setting Up Your Facebook Page

There are articles and support for setting up your page and using it on Facebook. Take a look at this page to get started.

Need help?

Not sure what or how to do it yourself? Don’t miss out on this opportunity to reach your ideal audience. Call on me, Judy Baker, your book marketing expert. I can build an attractive Facebook Page for your book and show you how to use this platform to sell more books.

Free Book Marketing Tip #2 for Independent Publishers

Today’s free book marketing tip – Don’t Build Your House on Rented Land.

Your website is your marketing hub. That means, you have a domain name (url) that you own. Yes, it is possible to create a website for free on social sites like blogger, Tumblr, and even WordPress.com. I advise you to invest in your own domain which will cost about $10 a year. Put up a hosted site using WordPress.org (this is free).

Once you have a website, put your content there first. Then, share it on social channels like Facebook, Twitter, and Pinterest. You own your content. You might even turn your blog into a book (Nina Amir is the expert in how to do this and has created templates and guides for the process.  Click here to view more details.)

Post often to your own website/blog and then share using links to your content on your site.
Free Book Marketing Tip #2