Facebook Pages are Free
It doesn’t cost you anything but your time and creativity to add a Facebook Page to your marketing mix. Advertising fees are surprisingly low and you have complete control over how much, how often and what goes into your targeted ads.
Make a Facebook Page for Each of Your Books
I went to a workshop put on by Facebook. I learned some great ways to reach your desired audience by using Facebook Pages. Facebook Pages are different from a personal profile in several ways:
- Pages give you the ability to select your audience using demographics (location, age, gender)
- You can advertise from a page
- It is all about your book
- You can link a group of pages together if you have separate but related content
The Power of Visibility
The more places you feature your book, the more likely your book will be discovered. One of the best benefits of using a channel like Facebook is the sheer volume of people who are on it every day. You can share posts, photos, video, audio, links to your blog, links to other social channels too.
Try it and See
Get started now, whether you are already published or if you are in the pre-publication phase of your book. Facebook Pages can help you connect with your ideal audience and get them talking about your book. You can see an example of a Facebook Page for a book here. We have used photos, video and outbound links to help educate our audience.
Setting Up Your Facebook Page
There are articles and support for setting up your page and using it on Facebook. Take a look at this page to get started.
Not sure what or how to do it yourself? Don’t miss out on this opportunity to reach your ideal audience. Call on me, Judy Baker, your book marketing expert. I can build an attractive Facebook Page for your book and show you how to use this platform to sell more books.