What makes an outstanding guest? David Letterman was a frequent guest on the Tonight Show with Johnny Carson. He was a guest host 51 times. Letterman hosted 6,028 episodes of Late Night and Late Show.
He did the work. He made the star look good. He learned to be a star.
You may want to appear on television too. But, start with radio. There are thousands of radio shows out there. The growth of internet radio has exploded the possibilities. It’s a great training ground for aspiring media rock stars.
13 Tips to Turn You into a Radio Star
- Think like a Radio Star.
- Research local radio stations to discover programming that is a match for your expertise.
- Draft a statement that describes why you would be a great guest and how you match the interests of their audience.
- Inquire about becoming a show guest. This could be a phone call. It could be an email to the person who does the scheduling.
- Provide the station with
- A link to your media page on your website
- A pdf of your biography (short, medium and long)
- Sample questions and answers for the show host,
- A link to your book
- A link to your book reviews on Amazon or Goodreads.
- Be prepared.
- Take a printed sheet with your introduction for the host. Keep it short. Include sample questions and answers.
- Bring copies of your book along to the interview.
- Have Fun!
- Make the show host look good.
- Give them a reason to invite you back.
- Focus on your expertise. This is not a commercial for your book. Your job is to express what you have to share with their audience. What is it that is unique to you, and you alone?
- Give your show host a copy of your book as a thank you.
- Send a thank you after the show. Ask for a copy of the recording to use on your website.
To help folks in the North Bay, here is a link to radio stations in Santa Rosa for those who live near me.
Look for podcasters and internet radio show hosts. Listen to their shows. Become familiar with them. Reach out and connect with a compliment first. Share something relevant and valuable. Build a relationship. Down the line, ask if they are open to having you as a guest. Share what their audience would learn or enjoy from you.
Go out and make some news and be a memorable and likable guest who gets invited back.