9 Tips to Build Your Email List: Free Book Marketing Tip #9
Whether you are starting from scratch or you are building from an existing list, these tips can help you grow your email list.
You may wonder why growing you list is so important. You might be saying “I don’t have the time.” Did you know that for every dollar you invest in email marketing, you will get a $44 return on your investment according to a 2015 study by the DMA (Direct Marketing Association).
1. Make Them An Offer They Can’t Refuse
An Irresistible Offer is Your Lead Magnet
How many of you want to get another email newsletter in your inbox? Stop inviting people to sign up for your newsletter. You will get more subscribers by offering something of value. something they want, like a pdf of the “9 Tips to Building Your Email List.”
Which one do you want: another newsletter or a free Tip Sheet?
2. Give Them What They Want
Offer something that helps your target audience. It could save them time. It might be a free guide. Or a sample chapter from your book, and it doesn’t have to take you a lot of time or effort to make it. It must be something that they see as valuable. Your offer is an incentive (something of value) you give to a subscriber in exchange for their real email address and permission to email them.
Types of Incentives you can offer
- Resource list
- Tool tips
- Mistakes to Avoid
- A PDF of a popular article
- A sample
- A Recipe
- A link to an informative blog post
- Cheat Sheet
- How to Guide
- Free Gift
- Introductory Offer
3. Automated Email Campaigns
Connect your Irresistible Offer Sign up to your email provider. Many quality email services like Constant Contact allow you to set up automated campaigns. This is also known as a autoresponder campaign.
You set up the triggers. Each email in the campaign will go out a pre-determined interval. These emails are sent out to an individual subscriber or to all of the members of a group, it just depends on what you choose.
Thinking through an automated campaign may take some time when you set it up. The time savings come in when you get subscribers to your list and they automatically start receiving the emails you created, without you having to do this manually, over and over again.
Ideas for an Automated Campaign
- Answer FAQs
- Provide instructions
- Share Additional information
- Up sell your related products/services
- Ask for referrals
- Sell refills / replacements
- Collect feedback about what your audience likes and wants
- Gather testimonials
- Collect user-created content. Hold a contest and ask readers to enter the contest by sending you content they create. This is a great way to get testimonials and content you can use in marketing pieces.
4. Focus on Building Your List
Set a goal for how many new emails you will add in the next 30, 60, 90 days. Then, spend time every day doing something to grow your list.
5. Invite everybody you know to join your list
Start with your friends and family. I heard one story about how a guy’s mom told all of her friends and he added 250 new subscribers in one day! You never know who your friends and family know until you ask them to help you grow your list.
6. Ask subscribers to invite to invite people to join your list to get your Irresistible Offer
Give them the exact language and the link they can share with their friends. You can give them the text for a shareable tweet or a post to their Facebook page.
7. Ask subscribers where to send their free gift
You only need two things from new subscribers, their first name and email address.
8. Set up a “Thank You Page”
Confirm and thank your subscribers. This is a step in building your relationship. Send them an automated email thank you too. Expressing your appreciation has been proven to increase subscriber retention.
9. Add a Call to Action
Get your subscribers accustomed to taking action. You can ask them to like you on Facebook, or follow you on Twitter. Include a call to action in every email.
My Free Offer to You
Get started with one or all of the above actions. To help you get started, I’d like you to try Constant Contact for free for the next 60 days and there are some very special extras when you sign up during November. Click the link below to get your free, fully functioning account. Please share this with your friends. They will thank you. Email marketing has a crazy return on investment. For every $1 you spend on email marketing, you will see a return of $44. That’s money in your pocket. Give it a try today. Just click on this the link below.