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Whip Up Excitement for Your Amazing New Book

 Whip Up Excitement for Your Amazing New Book

Whip Up Excitement for Your Amazing New Book

You’ve done the hard work of writing your amazing book and are on the way to having it published. In anticipation of your publication date, you will want to plan a book launch party. Here are some of the reasons why:

  • It’s a celebration
  • It’s an opportunity to get publicity for your book
  • You can partner with a non-profit and raise money on their behalf (and get in front of their audience)
  • Get people talking about your book
  • A way to have fun
  • It’s a photo op (you can get lots of people holding up your book)
  • An excellent way to thank people who helped you get your book published
  • You can sell books!

Plan a Book Launch Party

The Keys To A Successful Book Launch Party

  • Plan ahead (3-6 months before your book is ready)
  • Pick a team to help you
  • Pick a theme
  • Decorations
  • Reserve a venue
  • Create a budget for your party
  • Plan for refreshments
  • Get the word out (calls, email, snail mail, social media)
  • Invite local media to attend
  • Designate someone on your team or hire someone to take photos and video at the event
  • Order plenty of books so you have them available for the big day
  • Plan to sign books (bring pens)
  • Be prepared to sell your book
  • Have fun

Make Your Launch Special

Get creative and find ways to tie your party theme to your book. This works for fiction and non-fiction. One of my friends, Patricia V. Davis, had a spectacular book launch party that featured live music, delicious chocolates and sparkling wine, a contest for the best diva costume and selected readings and stories from and about her book, The Diva Doctrine, 16 Universal Principles every Woman Needs to Know.

Celebrate, have fun and raise awareness about your book. Give a great party and people will enjoy themselves and talk about it to their friends. They will share photos on Facebook and spread the word about your book.

A party is also a way to acknowledge yourself and your team for all the work you’ve put into publishing an amazing book.

Watch and share this 2 minute video about the positive impact you can make with a book launch party.

Have a story to share about your book launch? Include it in the comments section below.

Free Book Marketing Tip #10: Add a Media Page to Your Website

Add a Media Page to Your Website

Add a Media Page to Your Website

 

Why You Want a Media Page

To sell more books, people need to know about you. A media page on your website is the place you can list your media exposure. If you are looking for new opportunities to connect with the media, it shows them you know how to make the news and adds to your credibility as a potential speaker, guest on a show, or as a guest blogger.

What to Include on Your Media Page

You can start with a few of these items and add to your page as you expand your coverage.

The Essentials

  1. Your biography (short, medium and long versions)
  2. Photos of you (professional)
  3. Images of your book cover(s)
  4. Fun facts about you
  5. Book Reviews and Testimonials
  6. Links or pdfs to media coverage
  7. Downloadable document with all of your media information (your media kit)
  8. How to get in touch with you
  9. Links to your social channels

Additional Items

  1. Links to recordings of you on air (radio, podcasts, television)
  2. Links to guest posts on other people’s blog sites
  3. A speaker sheet (like a product sell sheet for speakers)
  4. Upcoming events
  5. Sample interview topics
  6. Sample Q&A
  7. Quotes from media who have interviewed you
  8. Keep it updated as you get media coverage

Update your page as you get more coverage. Go out and make some news today.

Overwhelm to Action

Overwhelm to Action

It is really easy to get into overwhelm. Especially around the holidays. One of the best ways to bust this type of stress is to map out what you want and take one action at a time that moves you closer to your goal.

One Step at a Time

Doing one simple action will get you moving in the right direction. You’ll feel like a winner. One step at a time takes you from having too much to do to getting things done.

That’s your quick Tuesday Tip from brandvines.

overwhelm to action

Take action every day to gain traction

 

Take Action Every Day to Gain TractionTake Action Every Day to Gain Traction

A Wake-up Call to Action

Once upon a time, there was a 37-year old woman who had a wake up call when her mother had a heart attack. For the past three-years she had not taken care of herself. She walked about 5 to 10 miles every day when she lived in San Francisco. After she moved to Sonoma, she learned to her disappointment that much of the town was not a walking friendly place. She couldn’t walk everywhere as she had in the city. So her fitness suffered.

She made up her mind to get in shape. Her work schedule and commute meant that she was away from home about 12-hours every day. So she came up with a strategy to do something small every day. She started by buying one piece of equipment, a stair stepping machine. She began her road back to fitness with a commitment of five minutes the first day. She added one minute every day until she reached one-hour on the stair-stepper.

In time she added other exercises and increased her fitness level. She continues to exercise intelligently, making adjustments as need. Her results are easy to see.

Flash Forward 25 years

The woman in the story is me.  I am now 61 years old. Since I began working out at 37 (after 3-years of being a coach potato after I moved from San Francisco to Sonoma), I have rarely missed a day of doing some form of exercise. In fact, I exercised regularly during the year I had cancer and even when I was undergoing chemotherapy. Because of my commitment to myself, my body is strong. I made some adjustments to my workout during my chemotherapy.  Sticking with my fitness routine helped me get through those hard days. I am not a gym-rat. I pay attention to how I feel and I take time off when my body lets me know I need to rest.

For me, maintaining a regular schedule is important in everything I do.  I do take time off when I need it. In fact, I have been working with physical therapist to help me regain my core strength. I find that when I take the time to honor myself by doing some form of exercise each day, it pays off big dividends.

Taking action every day to gain traction really does work. Practicing this method of taking small actions every day is easy to apply to almost any project.  I am guessing none of you wrote your book in a single day. I’m also guessing that none of you learned everything you know in a single day.

Start by making a plan

If you like working on computers there are many ways you can create a plan of action. You might put all your ideas on a spreadsheet. Another way to get your ideas on paper if you will is to use a mind map. A yellow pad and a pencil will also do the trick it doesn’t really matter how you get the information in one place you can see it. What matters is that you create a plan. Having a plan means you can identify what you want to have happen and you can measure whether or not you have succeeded in reaching your goal.

You can doing anything for 10-minutes

I’m a strong advocate of getting unstuck by using a timer. In fact I used my timer this morning to help me with a project. I set the timer for 10-minutes and when the timer goes off I’m done. The important thing about this: for that 10-minutes I focus on the task at hand and I don’t allow any interruptions or distractions. I’ve used the 10-minute method successfully for writing projects, filing, packing and unpacking, and yes, even for exercising when I’m not in the mood to do it. Try the 10-minute method for marketing.

10 Things You Can Do in 10-minutes

1. Google yourself

2. Outline a blog post

3. Make a phone call

4. Create a mind map

5. Post to Facebook

6. Find an image for your post

7. Record a short video

8. Start a spreadsheet for your blog posts

9. Look up your favorite author and visit their website

10. Put 10-minute marketing appointments into your schedule

This method gives you a win every day. Try this for 30 days and see what changes. Share your stories by posting a comment.

Free Book Marketing Tip #6 – Wear Your Book

Free Book Marketing Tip #6 – Wear Your Book


Free Book Marketing Tip #6 - Wear Your Book

Discoverability is about Visibility

Turning your book into wearable art is a way to get noticed. You are promoting your book in a lighthearted way and starting a conversation with people who are curious.

Two of my clients are shown wearing their books:

Peter Engler Wearing his New and Improved T-Shirt

Peter-holding-New-and-Improved

Peter Engler, author, showing off his book, New and Improved.

Daily Clean Your House Flow for the Classroom bookDaily Clean Your House Flow Hat

Deborah Myers, author of Daily Clean Your House Flow™ for the Classroom

Wear It, Share It, Give It Away

Both Peter and Deborah put their book covers on other items:

  • Mugs
  • Posters
  • Tote Bags
  • T-shirts for Adults
  • T-shirts for kids

This is easy to do with online or local vendors who specialize in promotional items. They need high-resolution artwork to start (your graphic designer can help you with the specifics.) You can wear your book, share your book-based art to wear as gifts or sell the items to your fans.

Deborah has a store within her website where the book cover art to wear is available. Take a look at her website for ideas to inspire you.

Wear Your Book

There are many ways to get discovered. Imagine wearing your book when you have a book signing, or at an interview. You might consider wearing your book when you record a short video and hold up a copy of your book.

Remember, marketing is a conversation. Get one started by wearing your book!

Share a “wearing your book” story in the comment area.

 

Free Book Marketing Tip #4: Always Have Your Book with You

Free book Marketing Tip #4

Free Book Marketing Tip #4: Always carry copies of your book with you

Daily Clean Your House Flow for the Classroom book
You never know who you are going to meet when you are waiting in line at the grocery store, in an airport lounge, at the gym, at a conference, your kid’s soccer game, at the movies…places where you find potential readers are who would enjoy your book, so don’t disappoint them. My client, Deborah Myers, carries copies of her new Daily Clean Your House Flow books with her. She met  a hospital administrator at a social event and they are now in discussions with about how to bring her work into the hospital.

Think Like a Publisher

As an independent publisher, you are your chief marketeer, (a specialist in promoting or selling a product or service (http://www.merriam-webster.com/dictionary/marketeer). Think like a big publishing house. Be prepared at all times to share your book with your fans and potential fans.

Be Ready to Sell

There is no excuse for not being able to sell your books anywhere. You can get a free credit card reader from square.com, PayPal, Intuit, or use a service like Stripe, all of which work on a smart phone, tablet or computer.

Don’t forget the sales tax

If you are engaging in physical commerce, be sure to collect sales tax. If you aren’t sure about this step, talk to your tax preparer, or read up on the process here. Remember, you are now a business and it is important to follow the rules of taxation. For more tax tips for small businesses, especially creatives, check out taxpertise.com — this site is amazing in its depth as well as being well written with a touch of humor. Bonnie Lee is an Enrolled Agent and author, so she knows her stuff.

Don’t be shy

You spent a lot of time getting your book published. Now is not the time to allow shyness get in your way. If you are always prepared to sharing your book, you are always prepared to sell your book.

If you are shy, you can hire me to help spread the good word, because “marketing is a conversation.

Check back soon for more free book marketing tips for independent publishers from Judy Baker and if you have a great book marketing tip, share it with me.

Free Book Marketing Tip #3

Free Book Marketing Tip #3 — Make a Table Top Display featuring your book cover.

It is a fact that most authors don’t make a lot of money from selling their books. Many make real money by getting hired to speak.

If you are just getting started in promoting your book or your expertise as a speaker, I recommend you invest in a table top display. Using an image of your book cove, will help you sell more books. A table top display is portable enough for you to take with you everywhere. Use it at events where you are a speaker, and at trade shows where you are planning to sell your book. A vertical display will gain the eyes of your buyers. Make it easy for people to see it, read it and take action.

Free Book Marketing Tip #3

Free Book Marketing Tip #2 for Independent Publishers

Today’s free book marketing tip – Don’t Build Your House on Rented Land.

Your website is your marketing hub. That means, you have a domain name (url) that you own. Yes, it is possible to create a website for free on social sites like blogger, Tumblr, and even WordPress.com. I advise you to invest in your own domain which will cost about $10 a year. Put up a hosted site using WordPress.org (this is free).

Once you have a website, put your content there first. Then, share it on social channels like Facebook, Twitter, and Pinterest. You own your content. You might even turn your blog into a book (Nina Amir is the expert in how to do this and has created templates and guides for the process.  Click here to view more details.)

Post often to your own website/blog and then share using links to your content on your site.
Free Book Marketing Tip #2