Tag Archives: books

One Sentence That Will Help You Sell More Books

One Sentence That Will Help You Sell More BooksOne Sentence that explains why someone must buy your book

Answering one question will help you sell more books

“People should read my book because_____________________________.”

In one sentence, tell people what they will get out of reading your book.

Keep it simple. Make your declaration so easy to understand, a five-year old would get it.

This one sentence must say why people would be willing invest their time and money in your book.

  • Will it help them to do something?
  • Will it scare them?
  • Will it melt their hearts?
  • Will it change their lives?
  • Will they gain an understanding?
  • Will they get relief?
  • Will they have the answers to their questions about a specific problem?
  • Will it entertain them?
  • Will it help them live a better life?

This is the most powerful statement you can make about your book. Once you have your sentence, try it out and see how people respond. You may need to make a few adjustments. Keep testing and trying it out until you get the response you are looking for:

“I must buy your book.”

Thanks to Tim Grahl and his post about what make successful book launch. It inspired me to write this post.

Share your sentence in the comment box below

Include your sentence and where to buy your book.

Free Book Marketing Tip #4: Always Have Your Book with You

Free book Marketing Tip #4

Free Book Marketing Tip #4: Always carry copies of your book with you

Daily Clean Your House Flow for the Classroom book
You never know who you are going to meet when you are waiting in line at the grocery store, in an airport lounge, at the gym, at a conference, your kid’s soccer game, at the movies…places where you find potential readers are who would enjoy your book, so don’t disappoint them. My client, Deborah Myers, carries copies of her new Daily Clean Your House Flow books with her. She met  a hospital administrator at a social event and they are now in discussions with about how to bring her work into the hospital.

Think Like a Publisher

As an independent publisher, you are your chief marketeer, (a specialist in promoting or selling a product or service (http://www.merriam-webster.com/dictionary/marketeer). Think like a big publishing house. Be prepared at all times to share your book with your fans and potential fans.

Be Ready to Sell

There is no excuse for not being able to sell your books anywhere. You can get a free credit card reader from square.com, PayPal, Intuit, or use a service like Stripe, all of which work on a smart phone, tablet or computer.

Don’t forget the sales tax

If you are engaging in physical commerce, be sure to collect sales tax. If you aren’t sure about this step, talk to your tax preparer, or read up on the process here. Remember, you are now a business and it is important to follow the rules of taxation. For more tax tips for small businesses, especially creatives, check out taxpertise.com — this site is amazing in its depth as well as being well written with a touch of humor. Bonnie Lee is an Enrolled Agent and author, so she knows her stuff.

Don’t be shy

You spent a lot of time getting your book published. Now is not the time to allow shyness get in your way. If you are always prepared to sharing your book, you are always prepared to sell your book.

If you are shy, you can hire me to help spread the good word, because “marketing is a conversation.

Check back soon for more free book marketing tips for independent publishers from Judy Baker and if you have a great book marketing tip, share it with me.

Everything Amazon

Join me, Judy Baker, at the September 12, 2015 Bay Area Independent Publishers Association meeting.

baipa logo

Learn and discuss the importance of Amazon to independent publishers.

I’ll be the MC and I am leading a discussion on how to make the most of book reviews:

  • how to ask for them
  • how to use them
  • how to give a great review

There will be a panel presentation in the morning, followed by a series of roundtable discussions in the afternoon. Learn from the group and meet the members of our publishing community.

Register now at baipa.org