Tag Archives: book launch

Whip Up Excitement for Your Amazing New Book

 Whip Up Excitement for Your Amazing New Book

Whip Up Excitement for Your Amazing New Book

You’ve done the hard work of writing your amazing book and are on the way to having it published. In anticipation of your publication date, you will want to plan a book launch party. Here are some of the reasons why:

  • It’s a celebration
  • It’s an opportunity to get publicity for your book
  • You can partner with a non-profit and raise money on their behalf (and get in front of their audience)
  • Get people talking about your book
  • A way to have fun
  • It’s a photo op (you can get lots of people holding up your book)
  • An excellent way to thank people who helped you get your book published
  • You can sell books!

Plan a Book Launch Party

The Keys To A Successful Book Launch Party

  • Plan ahead (3-6 months before your book is ready)
  • Pick a team to help you
  • Pick a theme
  • Decorations
  • Reserve a venue
  • Create a budget for your party
  • Plan for refreshments
  • Get the word out (calls, email, snail mail, social media)
  • Invite local media to attend
  • Designate someone on your team or hire someone to take photos and video at the event
  • Order plenty of books so you have them available for the big day
  • Plan to sign books (bring pens)
  • Be prepared to sell your book
  • Have fun

Make Your Launch Special

Get creative and find ways to tie your party theme to your book. This works for fiction and non-fiction. One of my friends, Patricia V. Davis, had a spectacular book launch party that featured live music, delicious chocolates and sparkling wine, a contest for the best diva costume and selected readings and stories from and about her book, The Diva Doctrine, 16 Universal Principles every Woman Needs to Know.

Celebrate, have fun and raise awareness about your book. Give a great party and people will enjoy themselves and talk about it to their friends. They will share photos on Facebook and spread the word about your book.

A party is also a way to acknowledge yourself and your team for all the work you’ve put into publishing an amazing book.

Watch and share this 2 minute video about the positive impact you can make with a book launch party.

Have a story to share about your book launch? Include it in the comments section below.

Free Book Marketing Tip #7 – Make an Irresistible Offer

Make an irresistible offer

Irresistible Offer – How to Sell More Books

I was talking to one of my clients today. Distressed by her failure to keep the deer out of her enticing garden, she asked me for suggestions that might be more successful than what she has tried so far. She has been losing the battle to keep deer out of her luscious garden. Despite her efforts to discourage them, deer are jumping over her fence, running across the deck, even going down stairs to get to  her garden, where they are eating all of her vegetables.

Why are the deer so persistent?

O.K. You are probably asking “What does this have to do with book marketing?” The deer keep coming to her garden because they are hungry! They want what she has in her garden and are willing to come back, again and again to get it. When you make an irresistible offer to your fans, you can have them as eager as the deer, only this time, you will have fans who are willing to stand in line, to buy your book just so they can get your book and the bonus(es).

It is a spectacularly successful strategy for building anticipation when you tell your fans about the launch day bonuses for weeks in advance of your publication day. Offer a pre-order bonus to your fans when they buy your book on a specific day. They will be hungry for your book and the bonus or bundle of extra goodies you are offering. By sweetening the deal, you can convert more shoppers into customers than you would ever be able to do without your “irresistible offer.”

Find Partners

Look for affiliate partners who are willing to offer a bonus for your book launch. It  gives them exposure to your fans, and vice a versa. The power of two is exponentially greater than the power of you alone. Ask your partners to promote your launch day to their email list and social followers. Everybody wins. You sell more books.

What you can add as a bonus

Non-fiction authors can include a pdf tip sheet, a case study, access to a video, something you have already created and are willing to share as an incentive to your audience to buy your book. Fiction authors could offer a special short story or a book club guide. Be creative.

People are funny

Do you know that there are authors who are selling their books by offering them for free or for a penny on Facebook or LinkedIn or to their email list? Yes, it is true. Brendan Burchard did it with his latest book. They only ask you to pay for shipping. It may sound like a crazy way to sell books and you may wonder if they are making any money that way. They are, because they are reaching more fans and getting known as a best-selling author.

Share your irresistible offer

Share your irresistible offer and how it helped you sell more books in the comments area below this post.