Compelling Copywriting Draws People In
I am working on a project and it is a bit of a puzzle. I realized why the words in this piece didn’t feel quite right. I decided to do a bit of research on “Compelling Copywriting” to see what would come up in my search.
I found an infographic that is entertaining while it provides a great overview of the ways to create compelling copy.
Essential Copywriting Rules
- Know Your Audience
- Know What You are Promoting
- Have a Measurable Goal
Another Version of The 10 Commandments of Copywriting
- Your Reader is The Center of the Universe — What Do They Need or Want?
- Appeal to Their Emotions and Curiosity with An Engaging Headline
- Show The Path to Transformation (Be Irresistible, Answer Questions, Empathize)
- Make Your Copy So Clear a 5-Year Old Can Understand It
- Show Them It Works (testimonials, case studies, independent studies, photos, videos)
- How Will They Be Transformed? (Benefits, Features and Results)
- Objections are Just Unanswered Questions
- Engage Their Feelings Over and Over Again
- What Do You Want Then to Do Next = Your Call To Action
- Create a Sense of Urgency or Scarcity So They Want to Take Action Right Now
Improve Your Copywriting with Practice
The best copywriters are the ones that keep practicing. They measure results. The process may seem daunting. Not every product or service is easy to translate into compelling copywriting. Following the “Commandments” makes the process easier. Track your results. Pay attention to what works and what doesn’t work. Keep on refining what you write.
Sales Is a Process
Sales is a process. It has steps. Identifiable and repeatable steps = system. The job of compelling copywriting is to move a prospect closer to becoming a paying customer, when they are ready to commit.
Share Your Copywriting Horror Story
In honor of Halloween, I invite you to share your copywriting horror stories.