Tag Archives: audience

Surprise, Delight, Engage, and Fascinate Readers with Your Kickass Blog

Surprise, Delight, Engage, And Fascinate Readers With Your Kick Ass Blog About Your Book

Surprise, Delight, Engage, And Fascinate Readers With Your Kick Ass Blog About Your BookStart your blog before you publish your book. It’s a way for you to have a conversation with curious readers. It is the place where you can connect with your community. It is your marketing hub.

A Blog is Your Website

With WordPress it is easy to create a site that will showcase your book. I’m talking about a self-hosted site where you own your domain (url) and WordPress.org is installed. I strongly advise you to avoid setting up your website on WordPress.com  which is someone else’s digital property. You will encounter many restrictions, you won’t look professional and worst of all, it doesn’t allow you the freedom to use powerful tools that grow your email list.

Nonfiction Authors Are Experts

Nonfiction authors can position themselves as experts by telling stories about a problem they solved in their book. People with that same problem can discover you through a search. They are attracted to your blog because they want to know what you know.

Fiction Authors Tell Amazing Stories

Fiction authors can talk about their characters, how they developed the book, research they did, how they came up with the idea for the book, and they may even post parts of the book prior to publication to get feedback from their readers.

Start Your Blog Before Your Book Is Published

Start your blog as early as possible so it can help you grow your audience before you publish your book. It’s a way for people to get to know you and the value of your writing. Each blog post is a sample of your perspective and your writing.

Curiouser and Curiouser

Use your blog to arouse curiosity about your book. Post about your process. Invite guests bloggers to participate and bring their audience to you.

  • Surprise your audience with value. Give them bonus information that may not appear in your book.
  • Delight your audience with great content.
  • Engage your audience by asking for their opinions. It is a way you can get feedback and improve your book before you go to publication.
  • Fascinate readers by giving them insider knowledge. A sneak peak behind the scenes can pull them into your world.

Each Post is a Gift

A blog about your book is a tremendous way for you to build interest and connect with an eager audience hungry for the content you offer. Think of each post as a gift for your readers. It’s a genuine and reliable way for you to generate interest in your book. People want to connect with you, the author. Don’t skimp on revealing fascinating information about yourself.

Set-up Your Blog in Under an Hour

You can start a blog in under an hour using WordPress. I’ve done it countless times. Here is an overview of what you need to do:

Purchase a domain name

I use bluehost.com as my Internet service provider. I go to them to purchase and register domains too. I appreciate bluehost’s reliable 24/7 customer service. They are only a phone call away.  bluehost is my choice of providers because of their one button WordPress installation, easy to navigate user interface, security, safety and support.

A Rose by Any Other Name

Your domain name could be your name (if it is unique and available), the name of your book or the name of your publishing company. Just like the title of your book, shorter is better when it comes to a url, and if you can use key words in your domain name as in your book title, that is even better.

Technically Challenged?

Even if you’re technically challenged, it is easy to find WordPress experts who can help you set up your blog and show you how to add new content. You can also find a consultant who will post for you.

A Blog is Easy and Affordable

Launching and contributing to your blog is an affordable and easy way for you to unlock a flow of exciting, revealing, important and valuable conversations with your readers.

Make Them an Offer They Can’t Refuse

Creating a beautiful blog is an unparalleled opportunity for independent authors. It is your home in cyberspace. It can attract attention, grow your audience, showcase your work, and provide media with information about you.

Make an irresistible offer of something that your target audience values. In exchange, visitors to your website will give you their email address. Email is one of the most effective ways to convert visitors into customers. Building your email list is vital to reaching your goal to sell more books.

Passion Fuels Action and Attraction

Use your imagination and breakthrough your fear. The more you write from a place of passion, the more you will enjoy posting and sharing with your audience. Authentic emotion connects to readers in a very deep way.

Each time you blog you are adding to your inventory of stories. Offer exclusive information to your readers and encourage them to become part of your inner circle.

Gather metrics on what is working for you on your blog — Google Analytics is free. Discover what touches a nerve with readers and build on it. Your blog puts a spotlight on your book, your expertise, and your point of view. Feed your blog fresh content on a regular basis and improve your discoverability on Google.

Link to Your Social Accounts

Share your posts on other social channels and pull people back to your blog. Each time you write a new post on your blog, be sure to tell the world. Link to your other social channels such as:

  • Amazon Author Page
  • Goodreads Author Page
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
  • Surprise, Delight, Engage and Fascinate

Use Your Blog to Surprise, Delight, Engage, and Fascinate Readers

Build your blog, post by post. Feed it regularly. Nurture your audience. Do this consistently and grow your audience. You will sell more books.

Tell me how you are using your blog to grow your audience. Post your comments below.

Pick a Day: Leverage National Holidays for Smart Publicity

Pick a Day: Leverage National Holidays for Smart Publicity

“On National Day Calendar,  you will find the unique, fun and sometimes unusual designations of each calendar day.”

Check out the National Day Calendar website. There are lots of events that are well-known, some that are quirky, and I bet there is just the one that would be a perfect one for your book.

If that site doesn’t work for you, take a look at Days of the Year. This site has some of the same days listed and some that you may not have encountered on the National Day Calendar site.

According to Days of the Year, October is:

  • National Pizza Month
  • Fair Trade Month
  • Breast Cancer Awareness Month

So you can see, you can find a day, week or month that matches your genre.

Linking to Something Bigger is a Smart Publicity Strategy

I call it the “shopping mall” effect.  When I go to a shopping mall, I’m usually there to buy something specific. But, have you noticed that on your way to your destination, something attracts you that you didn’t event know you wanted? The original purpose of your trip to the mall got you into buying range of something wonderful, but unknown to you before you saw it. Hitching your book to an event that is well-known allows you to get in front of a crowd of buyers who didn’t previously know about you. Its like the prompts on Amazon: “buyers who bought X also bought Y.” This is a brilliant way to get in front of the people you want to connect with. Go where there are crowds. Then, keep on providing fresh, quality content to gain a your own following.

Event the Big Guys Do It

If you are in a retail store, check out the seasonal displays throughout the year. You will find tie-ins to major holidays like: Halloween, Christmas, Easter, Passover, New Year’s, Valentine’s Day, Father’s Day, Mother’s Day, Teacher Appreciation Day, St. Patrick’s Day and more.

There are even entire months that have a focus:

February has become the month of Go Red for Women – created to increase awareness of the symptoms of heart attacks in women

September is National Ovarian Cancer Awareness Month (I am a survivor)

October is National Breast Cancer Awareness Month (to remind women to get a mammogram to catch early signs of breast cancer). Ford Motor Company has an entire Warriors in Pink campaign. You can see more on their website built around this cause.

You too can use the power of a national holiday in your traditional and social media, just like the big guys. I love Halloween themed Reese’s Peanut Butter Cup ad that has fang marks on the candy.

For ideas, I recommend that you visit the National Day Calendar website to find all kinds of events that you can use to leverage your visibility and grow your audience.


The third Monday in October is “NATIONAL CLEAN YOUR VIRTUAL DESKTOP DAY.” This unofficial holiday created by the Personal Computer Museum would be a natural partner in publicity for books about technology, clutter, computers, disaster planning, virtual assisting, how to avoid a computer meltdown, best practices for safe computing, going paperless, humor (why I can’t find anything on my computer), how-to guides on computing…, and for people who service personal computers.

I know my computer could use a bit of organizing and cleansing to keep it running at top speed. Here is the day for designated for this “techno” housekeeping task.


Make Up Your Own Day

If you don’t see a day that is a perfect fit for you, make up one of your own. My friend, Jeff Rubin, created National Punctuation Day (September 24th). As a result, Jeff has appeared on national television and radio, he has also been covered in newspapers and blogs . Visit the website for more details and ways to celebrate the day. You will also find humorous grammar tips, and information about “Punctuation Playtime Products” that help teach grammar to children. Contact Jeff at Jeff@NationalPunctuationDay.com

What is Happening on Your Birthday?

I looked up my birthday and found three listings:

  • National Fig Newton Day
  • National Nothing Day
  • National Religious Freedom Day

My challenge to you is to create a post that ties all three of these celebrations together.