Irresistible Offer – How to Sell More Books
I was talking to one of my clients today. Distressed by her failure to keep the deer out of her enticing garden, she asked me for suggestions that might be more successful than what she has tried so far. She has been losing the battle to keep deer out of her luscious garden. Despite her efforts to discourage them, deer are jumping over her fence, running across the deck, even going down stairs to get to her garden, where they are eating all of her vegetables.
Why are the deer so persistent?
O.K. You are probably asking “What does this have to do with book marketing?” The deer keep coming to her garden because they are hungry! They want what she has in her garden and are willing to come back, again and again to get it. When you make an irresistible offer to your fans, you can have them as eager as the deer, only this time, you will have fans who are willing to stand in line, to buy your book just so they can get your book and the bonus(es).
It is a spectacularly successful strategy for building anticipation when you tell your fans about the launch day bonuses for weeks in advance of your publication day. Offer a pre-order bonus to your fans when they buy your book on a specific day. They will be hungry for your book and the bonus or bundle of extra goodies you are offering. By sweetening the deal, you can convert more shoppers into customers than you would ever be able to do without your “irresistible offer.”
Look for affiliate partners who are willing to offer a bonus for your book launch. It gives them exposure to your fans, and vice a versa. The power of two is exponentially greater than the power of you alone. Ask your partners to promote your launch day to their email list and social followers. Everybody wins. You sell more books.
What you can add as a bonus
Non-fiction authors can include a pdf tip sheet, a case study, access to a video, something you have already created and are willing to share as an incentive to your audience to buy your book. Fiction authors could offer a special short story or a book club guide. Be creative.
People are funny
Do you know that there are authors who are selling their books by offering them for free or for a penny on Facebook or LinkedIn or to their email list? Yes, it is true. Brendan Burchard did it with his latest book. They only ask you to pay for shipping. It may sound like a crazy way to sell books and you may wonder if they are making any money that way. They are, because they are reaching more fans and getting known as a best-selling author.
Share your irresistible offer
Share your irresistible offer and how it helped you sell more books in the comments area below this post.