Free Book Marketing Tip #5 – Use Video

Free Book Marketing Tip #5 - Use Video

Free Book Marketing Tip #5 – Use Video

YouTube is a gigantic search engine. YouTube has over 1 BILLION subscribers. Millions of people are viewing videos every day. (YouTube Statistics)

You Can Make a Video

You probably already have everything you need to make a video. If you have a smart phone, you can make a video. If you have a computer with a built-in camera, you can make a video. There are upgrades too: you can get a web cam (Logitech makes several models, some are under $100), a dedicated video camera, or use an SLR camera that also takes video.

You Don’t Have To Appear On Camera

If you are camera-shy, consider adding narration to photos or slides. Demonstrate how to do something. People love how-to videos. There are a variety of ways to make videos. You can record your actions with a camera or use software to follow your actions on the computer.

Movie Making Software

When it comes to making movies, there are a lot of choices. Some software can help you turn your images, slides, or pdf’s into a movie. Some of the tools are free, some for fee. Many software developers let you try before you buy. Here is a sampling of some of the apps/software you can use to make a video that you share with others:

I’m sure there are other tools out there, and if I left out one that you love, please let me know.

Movies and Videos are Another Way to Tell a Story

Here a few ideas to get you started:

  • Interviews
  • How did you come to write your book?
  • What did you learn in the process of publishing your book?
  • Why you wrote the book
  • Who your book is for (your intended audience)
  • How your readers can best use the material contained in your book
  • A guide to the characters
  • A guide to the setting(s) in the book
  • Create a book trailer that pumps up excitement about your book

Where to Share Your Videos

  • Your website
  • Youtube
  • Vimeo
  • Goodreads (your author profile for instance)
  • Amazon
  • Pinterest
  • Twiter
  • Facebook
  • LinkedIn
  • Instagram
  • Your newsletter
  • Slideshare
  • Vine

Are You Ready for Your Close-up?

I hope this has informed, entertained and inspired you to create your own videos. Some final tips:

  • Keep your videos short (90 seconds to 5 minutes)
  • Do a series of short videos rather than one long video
  • Make an outline of what you want to cover before you start
  • Search for top videos and see what they are doing
  • Be sure your audio is crisp
  • If you are working indoors, use enough light to show your subjects clearly
  • Include a call to action (what is the next thing you want your audience to do)
  • Have fun

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Judy Baker Administrator
Chief Inspiration and Marketing Officer at brandvines
Judy Baker is a book marketing mentor positioning independent authors for success.
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