9 Tips to Build Your Email List

Free Book Marketing Tip #9: Build Your Email List

9 Tips to Build Your Email List: Free Book Marketing Tip #9

Whether you are starting from scratch or you are building from an existing list, these tips can help you grow your email list.

You may wonder why growing you list is so important. You might be saying “I don’t have the time.” Did you know that for every dollar you invest in email marketing, you will get a $44 return on your investment according to a 2015 study by the DMA (Direct Marketing Association).

 1. Make Them An Offer They Can’t Refuse

An Irresistible Offer is Your Lead Magnet

How many of you want to get another email newsletter in your inbox? Stop inviting people to sign up for your newsletter. You will get more subscribers by offering something of value. something they want, like a pdf of the “9 Tips to Building Your Email List.”

Which one do you want: another newsletter or a free Tip Sheet?

2. Give Them What They Want

Offer something that helps your target audience. It could save them time. It might be a free guide. Or a sample chapter from your book, and it doesn’t have to take you a lot of time or effort to make it. It must be something that they see as valuable. Your offer is an incentive (something of value) you give to a subscriber in exchange for their real email address and permission to email them.

Types of Incentives you can offer

  • Resource list
  • Checklist
  • Tool tips
  • Mistakes to Avoid
  • A PDF of a popular article
  • A sample
  • Discount
  • A Recipe
  • A link to an informative blog post
  • E-book
  • Cheat Sheet
  • How to Guide
  • Free Gift
  • Introductory Offer

3. Automated Email Campaigns

Connect your Irresistible Offer Sign up to your email provider. Many quality email services like Constant Contact allow you to set up automated campaigns. This is also known as a autoresponder campaign.

You set up the triggers. Each email in the campaign will go out a pre-determined interval. These emails are sent out to an individual subscriber or to all of the members of a group, it just depends on what you choose.

Thinking through an automated campaign may take some time when you set it up. The time savings come in when you get subscribers to your list and they automatically start receiving the emails you created, without you having to do this manually, over and over again.

Ideas for an Automated Campaign

  • Answer FAQs
  • Provide instructions
  • Share Additional information
  • Up sell your related products/services
  • Ask for referrals
  • Sell refills / replacements
  • Collect feedback about what your audience likes and wants
  • Gather testimonials
  • Collect user-created content. Hold a contest and ask readers to enter the contest by sending you content they create. This is a great way to get testimonials and content you can use in marketing pieces.

4. Focus on Building Your List

Set a goal  for how many new emails you will add in the next 30, 60, 90 days. Then, spend time every day doing something to grow your list.

5. Invite everybody you know to join your list

Start with your friends and family. I heard one story about how a guy’s mom told all of her friends and he added 250 new subscribers in one day! You never know who your friends and family know until you ask them to help you grow your list.

6. Ask subscribers to invite to invite people to join your list to get your Irresistible Offer

Give them the exact language and the link they can share with their friends. You can give them the text for a shareable tweet or a post to their Facebook page.

7. Ask subscribers where to send their free gift

You only need two things from new subscribers, their first name and email address.

8. Set up a “Thank You Page”

Confirm and thank your subscribers. This is a step in building your relationship. Send them an automated email thank you too. Expressing your appreciation has been proven to increase subscriber retention.

9. Add a Call to Action

Get your subscribers accustomed to taking action. You can ask them to like you on Facebook, or follow you on Twitter. Include a call to action in every email.

My Free Offer to You

Get started with one or all of the above actions. To help you get started, I’d like you to try Constant Contact for free for the next 60 days and there are some very special extras when you sign up during November. Click the link below to get your free, fully functioning account. Please share this with your friends. They will thank you. Email marketing has a crazy return on investment. For every $1 you spend on email marketing, you will see a return of $44. That’s money in  your pocket. Give it a try today. Just click on this the link below.

http://bit.ly/ccjudyb

 

Free Book Marketing Tip #8 – Prepare a Set of Interview Questions

Free Book Marketing Tip #8 – Prepare a Set of Interview Questions
Prepare Your Own Set of Interview Questions

Remember reading What Color Is Your Parachute, the job search bible, in the time before we had access to the internet? I have several dog-eared editions from my early 20s. This book was important. The teachings of Richard Bolles helped to launch careers for millions of faithful readers. It also showed me the value of research and being prepared.

What Does Searching For A Job And Talking Your Book Have In Common?

They both require research.

Researching Your Audience

Finding your audience and building a strong community is very much like the research involved in a successful job search. Today it is relatively easy to research a company, person, or group by “googling” them. If you are not comfortable with doing research, you have allies in the guise of research librarians. Make friends with the research librarian at your local public library or university library. Librarians are experts at organizing and finding information. They can assist you in finding what you are after and being efficient in your search.

When you have an interview lined up, your mission is to find out about your interviewer and who follows them (their audience). The more you know about them, the easier it is for you to create questions to tell a story that will be a match to their interests.

It is very likely that you will be asking for interviews when you are just starting out. Until you become a recognized expert, you will be reaching out to the media. Do it enough, and they will come looking for you as the expert in your niche.

Get Ready For Your Interviewed

Do your homework

Don’t expect that they have read your book. They may only know your name and the title of the book. When you come in like a professional, you make them look good. Be the best guest ever. You want them to want to invite you back again.

Find out about the person who is going to interview you:

  • What do you have in common?
  • Education
  • Places you have lived
  • What are they famous for?
  • Have they written a book?

What To Bring With You To Your Interview

  1. Arrive early
  2. Always bring printed copies of your biography (short and long versions)
  3. Print out your introduction (large type to make it easy to read)
  4. Bring printed copies of your questions and answers to them
  5. Bring your book
  6. Bring any related products
  7. Bring a good story to share
  8. Remember, this is not a commercial, be interesting and engaged
  9. Come prepared to have fun
  10. Be prepared for the unexpected
  11. If you don’t know the answer to something asked, deflect and get back to talking about what you want to share
  12. Have a positive belief that you will do a fantastic job

Practice

Doing local media can lead to regional opportunities, regional to national, and national to international. You may appear on radio, television, a podcast, or in an article, always come with your own set of questions can give you the confidence to enjoy the show, because you know all the answers.

Compelling Copywriting Draws People In

Compelling Copywriting Draws People In

I am working on a project and it is a bit of a puzzle. I realized why the words in this piece didn’t feel quite right. I decided to do a bit of research on “Compelling Copywriting” to see what would come up in my search.

Show Me

I found an infographic that is entertaining while it provides a great overview of the ways to create compelling copy.

Copywriting 101: How to Craft Compelling Copy (Infographic)
Source: www.grammarcheck.net

Essential Copywriting Rules

  • Know Your Audience
  • Know What You are Promoting
  • Have a Measurable Goal

Another Version of The 10 Commandments of Copywriting

  1. Your Reader is The Center of the Universe — What Do They Need or Want?
  2. Appeal to Their Emotions and Curiosity with An Engaging Headline
  3. Show The Path to Transformation (Be Irresistible, Answer Questions, Empathize)
  4. Make Your Copy So Clear a 5-Year Old Can Understand It
  5. Show Them It Works (testimonials, case studies, independent studies, photos, videos)
  6. How Will They Be Transformed? (Benefits, Features and Results)
  7. Objections are Just Unanswered Questions
  8. Engage Their Feelings Over and Over Again
  9. What Do You Want Then to Do Next = Your Call To Action
  10. Create a Sense of Urgency or Scarcity So They Want to Take Action Right Now

Improve Your Copywriting with Practice

The best copywriters are the ones that keep practicing. They measure results. The process may seem daunting. Not every product or service is easy to translate into compelling copywriting. Following the “Commandments” makes the process easier. Track your results. Pay attention to what works and what doesn’t work. Keep on refining what you write.

Sales Is a Process

Sales is a process. It has steps. Identifiable and repeatable steps = system. The job of compelling copywriting is to move a prospect closer to becoming a paying customer, when they are ready to commit.

Share Your Copywriting Horror Story

In honor of Halloween, I invite you to share your copywriting horror stories.

Pick a Day: Leverage National Holidays for Smart Publicity

Pick a Day: Leverage National Holidays for Smart Publicity

“On National Day Calendar,  you will find the unique, fun and sometimes unusual designations of each calendar day.”

Check out the National Day Calendar website. There are lots of events that are well-known, some that are quirky, and I bet there is just the one that would be a perfect one for your book.

If that site doesn’t work for you, take a look at Days of the Year. This site has some of the same days listed and some that you may not have encountered on the National Day Calendar site.

According to Days of the Year, October is:

  • National Pizza Month
  • Fair Trade Month
  • Breast Cancer Awareness Month

So you can see, you can find a day, week or month that matches your genre.

Linking to Something Bigger is a Smart Publicity Strategy

I call it the “shopping mall” effect.  When I go to a shopping mall, I’m usually there to buy something specific. But, have you noticed that on your way to your destination, something attracts you that you didn’t event know you wanted? The original purpose of your trip to the mall got you into buying range of something wonderful, but unknown to you before you saw it. Hitching your book to an event that is well-known allows you to get in front of a crowd of buyers who didn’t previously know about you. Its like the prompts on Amazon: “buyers who bought X also bought Y.” This is a brilliant way to get in front of the people you want to connect with. Go where there are crowds. Then, keep on providing fresh, quality content to gain a your own following.

Event the Big Guys Do It

If you are in a retail store, check out the seasonal displays throughout the year. You will find tie-ins to major holidays like: Halloween, Christmas, Easter, Passover, New Year’s, Valentine’s Day, Father’s Day, Mother’s Day, Teacher Appreciation Day, St. Patrick’s Day and more.

There are even entire months that have a focus:

February has become the month of Go Red for Women – created to increase awareness of the symptoms of heart attacks in women

September is National Ovarian Cancer Awareness Month (I am a survivor)

October is National Breast Cancer Awareness Month (to remind women to get a mammogram to catch early signs of breast cancer). Ford Motor Company has an entire Warriors in Pink campaign. You can see more on their website built around this cause.

You too can use the power of a national holiday in your traditional and social media, just like the big guys. I love Halloween themed Reese’s Peanut Butter Cup ad that has fang marks on the candy.

For ideas, I recommend that you visit the National Day Calendar website to find all kinds of events that you can use to leverage your visibility and grow your audience.

NATIONAL CLEAN YOUR VIRTUAL DESKTOP DAY

The third Monday in October is “NATIONAL CLEAN YOUR VIRTUAL DESKTOP DAY.” This unofficial holiday created by the Personal Computer Museum would be a natural partner in publicity for books about technology, clutter, computers, disaster planning, virtual assisting, how to avoid a computer meltdown, best practices for safe computing, going paperless, humor (why I can’t find anything on my computer), how-to guides on computing…, and for people who service personal computers.

I know my computer could use a bit of organizing and cleansing to keep it running at top speed. Here is the day for designated for this “techno” housekeeping task.

Calendar-Word-Cloud

Make Up Your Own Day

If you don’t see a day that is a perfect fit for you, make up one of your own. My friend, Jeff Rubin, created National Punctuation Day (September 24th). As a result, Jeff has appeared on national television and radio, he has also been covered in newspapers and blogs . Visit the website for more details and ways to celebrate the day. You will also find humorous grammar tips, and information about “Punctuation Playtime Products” that help teach grammar to children. Contact Jeff at Jeff@NationalPunctuationDay.com

What is Happening on Your Birthday?

I looked up my birthday and found three listings:

  • National Fig Newton Day
  • National Nothing Day
  • National Religious Freedom Day

My challenge to you is to create a post that ties all three of these celebrations together.

One Sentence That Will Help You Sell More Books

One Sentence That Will Help You Sell More BooksOne Sentence that explains why someone must buy your book

Answering one question will help you sell more books

“People should read my book because_____________________________.”

In one sentence, tell people what they will get out of reading your book.

Keep it simple. Make your declaration so easy to understand, a five-year old would get it.

This one sentence must say why people would be willing invest their time and money in your book.

  • Will it help them to do something?
  • Will it scare them?
  • Will it melt their hearts?
  • Will it change their lives?
  • Will they gain an understanding?
  • Will they get relief?
  • Will they have the answers to their questions about a specific problem?
  • Will it entertain them?
  • Will it help them live a better life?

This is the most powerful statement you can make about your book. Once you have your sentence, try it out and see how people respond. You may need to make a few adjustments. Keep testing and trying it out until you get the response you are looking for:

“I must buy your book.”

Thanks to Tim Grahl and his post about what make successful book launch. It inspired me to write this post.

Share your sentence in the comment box below

Include your sentence and where to buy your book.

Take action every day to gain traction

 

Take Action Every Day to Gain TractionTake Action Every Day to Gain Traction

A Wake-up Call to Action

Once upon a time, there was a 37-year old woman who had a wake up call when her mother had a heart attack. For the past three-years she had not taken care of herself. She walked about 5 to 10 miles every day when she lived in San Francisco. After she moved to Sonoma, she learned to her disappointment that much of the town was not a walking friendly place. She couldn’t walk everywhere as she had in the city. So her fitness suffered.

She made up her mind to get in shape. Her work schedule and commute meant that she was away from home about 12-hours every day. So she came up with a strategy to do something small every day. She started by buying one piece of equipment, a stair stepping machine. She began her road back to fitness with a commitment of five minutes the first day. She added one minute every day until she reached one-hour on the stair-stepper.

In time she added other exercises and increased her fitness level. She continues to exercise intelligently, making adjustments as need. Her results are easy to see.

Flash Forward 25 years

The woman in the story is me.  I am now 61 years old. Since I began working out at 37 (after 3-years of being a coach potato after I moved from San Francisco to Sonoma), I have rarely missed a day of doing some form of exercise. In fact, I exercised regularly during the year I had cancer and even when I was undergoing chemotherapy. Because of my commitment to myself, my body is strong. I made some adjustments to my workout during my chemotherapy.  Sticking with my fitness routine helped me get through those hard days. I am not a gym-rat. I pay attention to how I feel and I take time off when my body lets me know I need to rest.

For me, maintaining a regular schedule is important in everything I do.  I do take time off when I need it. In fact, I have been working with physical therapist to help me regain my core strength. I find that when I take the time to honor myself by doing some form of exercise each day, it pays off big dividends.

Taking action every day to gain traction really does work. Practicing this method of taking small actions every day is easy to apply to almost any project.  I am guessing none of you wrote your book in a single day. I’m also guessing that none of you learned everything you know in a single day.

Start by making a plan

If you like working on computers there are many ways you can create a plan of action. You might put all your ideas on a spreadsheet. Another way to get your ideas on paper if you will is to use a mind map. A yellow pad and a pencil will also do the trick it doesn’t really matter how you get the information in one place you can see it. What matters is that you create a plan. Having a plan means you can identify what you want to have happen and you can measure whether or not you have succeeded in reaching your goal.

You can doing anything for 10-minutes

I’m a strong advocate of getting unstuck by using a timer. In fact I used my timer this morning to help me with a project. I set the timer for 10-minutes and when the timer goes off I’m done. The important thing about this: for that 10-minutes I focus on the task at hand and I don’t allow any interruptions or distractions. I’ve used the 10-minute method successfully for writing projects, filing, packing and unpacking, and yes, even for exercising when I’m not in the mood to do it. Try the 10-minute method for marketing.

10 Things You Can Do in 10-minutes

1. Google yourself

2. Outline a blog post

3. Make a phone call

4. Create a mind map

5. Post to Facebook

6. Find an image for your post

7. Record a short video

8. Start a spreadsheet for your blog posts

9. Look up your favorite author and visit their website

10. Put 10-minute marketing appointments into your schedule

This method gives you a win every day. Try this for 30 days and see what changes. Share your stories by posting a comment.

Free Book Marketing Tip #7 – Make an Irresistible Offer

Make an irresistible offer

Irresistible Offer – How to Sell More Books

I was talking to one of my clients today. Distressed by her failure to keep the deer out of her enticing garden, she asked me for suggestions that might be more successful than what she has tried so far. She has been losing the battle to keep deer out of her luscious garden. Despite her efforts to discourage them, deer are jumping over her fence, running across the deck, even going down stairs to get to  her garden, where they are eating all of her vegetables.

Why are the deer so persistent?

O.K. You are probably asking “What does this have to do with book marketing?” The deer keep coming to her garden because they are hungry! They want what she has in her garden and are willing to come back, again and again to get it. When you make an irresistible offer to your fans, you can have them as eager as the deer, only this time, you will have fans who are willing to stand in line, to buy your book just so they can get your book and the bonus(es).

It is a spectacularly successful strategy for building anticipation when you tell your fans about the launch day bonuses for weeks in advance of your publication day. Offer a pre-order bonus to your fans when they buy your book on a specific day. They will be hungry for your book and the bonus or bundle of extra goodies you are offering. By sweetening the deal, you can convert more shoppers into customers than you would ever be able to do without your “irresistible offer.”

Find Partners

Look for affiliate partners who are willing to offer a bonus for your book launch. It  gives them exposure to your fans, and vice a versa. The power of two is exponentially greater than the power of you alone. Ask your partners to promote your launch day to their email list and social followers. Everybody wins. You sell more books.

What you can add as a bonus

Non-fiction authors can include a pdf tip sheet, a case study, access to a video, something you have already created and are willing to share as an incentive to your audience to buy your book. Fiction authors could offer a special short story or a book club guide. Be creative.

People are funny

Do you know that there are authors who are selling their books by offering them for free or for a penny on Facebook or LinkedIn or to their email list? Yes, it is true. Brendan Burchard did it with his latest book. They only ask you to pay for shipping. It may sound like a crazy way to sell books and you may wonder if they are making any money that way. They are, because they are reaching more fans and getting known as a best-selling author.

Share your irresistible offer

Share your irresistible offer and how it helped you sell more books in the comments area below this post.

 

 

Free Book Marketing Tip #6 – Wear Your Book

Free Book Marketing Tip #6 – Wear Your Book


Free Book Marketing Tip #6 - Wear Your Book

Discoverability is about Visibility

Turning your book into wearable art is a way to get noticed. You are promoting your book in a lighthearted way and starting a conversation with people who are curious.

Two of my clients are shown wearing their books:

Peter Engler Wearing his New and Improved T-Shirt

Peter-holding-New-and-Improved

Peter Engler, author, showing off his book, New and Improved.

Daily Clean Your House Flow for the Classroom bookDaily Clean Your House Flow Hat

Deborah Myers, author of Daily Clean Your House Flow™ for the Classroom

Wear It, Share It, Give It Away

Both Peter and Deborah put their book covers on other items:

  • Mugs
  • Posters
  • Tote Bags
  • T-shirts for Adults
  • T-shirts for kids

This is easy to do with online or local vendors who specialize in promotional items. They need high-resolution artwork to start (your graphic designer can help you with the specifics.) You can wear your book, share your book-based art to wear as gifts or sell the items to your fans.

Deborah has a store within her website where the book cover art to wear is available. Take a look at her website for ideas to inspire you.

Wear Your Book

There are many ways to get discovered. Imagine wearing your book when you have a book signing, or at an interview. You might consider wearing your book when you record a short video and hold up a copy of your book.

Remember, marketing is a conversation. Get one started by wearing your book!

Share a “wearing your book” story in the comment area.

 

Free Book Marketing Tip #5 – Use Video

Free Book Marketing Tip #5 - Use Video

Free Book Marketing Tip #5 – Use Video

YouTube is a gigantic search engine. YouTube has over 1 BILLION subscribers. Millions of people are viewing videos every day. (YouTube Statistics)

You Can Make a Video

You probably already have everything you need to make a video. If you have a smart phone, you can make a video. If you have a computer with a built-in camera, you can make a video. There are upgrades too: you can get a web cam (Logitech makes several models, some are under $100), a dedicated video camera, or use an SLR camera that also takes video.

You Don’t Have To Appear On Camera

If you are camera-shy, consider adding narration to photos or slides. Demonstrate how to do something. People love how-to videos. There are a variety of ways to make videos. You can record your actions with a camera or use software to follow your actions on the computer.

Movie Making Software

When it comes to making movies, there are a lot of choices. Some software can help you turn your images, slides, or pdf’s into a movie. Some of the tools are free, some for fee. Many software developers let you try before you buy. Here is a sampling of some of the apps/software you can use to make a video that you share with others:

I’m sure there are other tools out there, and if I left out one that you love, please let me know.

Movies and Videos are Another Way to Tell a Story

Here a few ideas to get you started:

  • Interviews
  • How did you come to write your book?
  • What did you learn in the process of publishing your book?
  • Why you wrote the book
  • Who your book is for (your intended audience)
  • How your readers can best use the material contained in your book
  • A guide to the characters
  • A guide to the setting(s) in the book
  • Create a book trailer that pumps up excitement about your book

Where to Share Your Videos

  • Your website
  • Youtube
  • Vimeo
  • Goodreads (your author profile for instance)
  • Amazon
  • Pinterest
  • Twiter
  • Facebook
  • LinkedIn
  • Instagram
  • Your newsletter
  • Slideshare
  • Vine

Are You Ready for Your Close-up?

I hope this has informed, entertained and inspired you to create your own videos. Some final tips:

  • Keep your videos short (90 seconds to 5 minutes)
  • Do a series of short videos rather than one long video
  • Make an outline of what you want to cover before you start
  • Search for top videos and see what they are doing
  • Be sure your audio is crisp
  • If you are working indoors, use enough light to show your subjects clearly
  • Include a call to action (what is the next thing you want your audience to do)
  • Have fun

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